Brunch becomes a show at W Florence with AMOR

Sunday, February 1: live music, DJ sets, and artistic performances at Florence's new lifestyle destination

Florence is getting ready to embrace a new international lifestyle experience with the Brunch at W Florence, scheduled for Sunday, February 1st: an event that brings together high-end hospitality, live music and curated entertainment within the city’s new iconic hotel by the Marriott group.

At the heart of the event is AMOR, the project created by Niccolò Armaroli and Fabrizio Cammilli, which brings to W Florence an exclusive format that has already enjoyed great success in Florence—at venues such as The Lodge, Colle Bereto, Locale and Cestello—as well as in Versilia, at Casa Fiori Chiari.

W Florence thus confirms itself as a key destination for a new vision of urban social life—international, sophisticated and vibrant. The Sunday brunch on February 1st is conceived as an immersive experience, where food meets music and design interacts with the energy of the crowd. A perfect date for those looking for an unconventional brunch in Florence, capable of turning Sunday into a moment of refined, contemporary social sharing.

Enhancing the gastronomic experience is a high-level music programme, featuring special DJ sets, a live trumpet performance by Nicola Cellai, and a series of live performances and animations—transforming brunch into a true show.

The Elegance dress code finally invites guests to interpret style in a personal way, blending sophisticated details with a distinctly fashion-forward mood.

For reservations, please contact 338 628 0711