Pitti Uomo 110 at the Fortezza da Basso from June 16 to 19, 2026
Everything is ready for the summer edition of the event dedicated to international menswear
From June 16 to 19, 2026, Pitti Uomo 110 will once again place Florence at the heart of the international men’s fashion scene. The Fortezza da Basso will host one of the most anticipated editions of the fair, featuring over 720 brands from more than 30 countries and an exhibition program spanning tailoring, design, outdoor wear, streetwear, and new lifestyle trends.
A strategic event for the global fashion industry that, despite a complex economic and geopolitical landscape, reaffirms Pitti Uomo’s role as an international platform for business, culture, and innovation.
The Pitti Pool The 110th edition of Pitti Uomo presents an immersive and highly visual concept: THE POOL, the creative theme for the 2026 summer cycle curated by Chris Vidal Tenomaa and Tuomas Laitinen of SSAW Magazine.
The symbolic image is that of a modern Narcissus by the pool, suspended between reflections, fashion, and introspection, in an atmosphere reminiscent of David Hockney’s aesthetic. This imagery will permeate the entire Fortezza da Basso through installations, displays, and fashion experiences.
The scenographic heart of the event will be the monumental installation created by Philéo Landowski together with artist Pascal Hachem in the Piazzale Centrale: a vast network of oversized tubes that interprets the “behind-the-scenes” of the pool and reflects on the theme of invisible infrastructure, labor, and the construction of contemporary space.
Simone Rocha The 5 Sections of Pitti Uomo 110
From classic to outdoor, through avant-garde, streetwear, and aesthetic experimentation: the exhibition layout of Pitti Immagine Uomo 110 unfolds across five sections that trace the evolution of contemporary menswear.
Fantastic Classic
The section dedicated to masculine elegance and contemporary tailoring. Here, the most representative companies of formal wear and high-end Made in Italy are concentrated. Among the key players: Brunello Cucinelli, Herno, Paul & Shark, Stefano Ricci, Doucal’s, Gran Sasso, and Mackintosh.
Futuro Maschile
The laboratory of contemporary research, where tailoring, textile innovation, and luxury converge. Among the brands present: Premiata, Paraboot, Faliero Sarti, Roberto Collina, John Smedley, and Unimatic.
Dynamic Attitude
The section dedicated to sportswear, streetwear, and contemporary heritage, featuring collections that blend innovation with vintage references. Iconic brands such as Barbour, Fila, Ellesse, Woolrich, Dickies, and Sundek will be at the Fortezza.
Superstyling
The most experimental section of the show, dedicated to innovative silhouettes, aesthetic exploration, and new genderless visions. Among the highlights: Nanamica, Goldwin, Armor Lux, and Wax London.
I Go Out
The world of outdoor and progressive lifestyle returns to the spotlight with a fresh look thanks to the OUTOPIA project curated by Vanish Magazine. Among the brands featured: Snow Peak, Keen, Norda, and Scandinavian Edition.
Jiyong Kim Special Events at Pitti Uomo 110
In addition to the Spring-Summer 2027 collections, Pitti Immagine Uomo 110 brings some of the most interesting designers and projects from the international fashion scene to Florence.
Simone Rocha Guest Designer
Simone Rocha will be the Guest Designer for this edition and will present her first independent menswear show on Thursday, June 18, at the Teatro della Pergola.
DSM Kei Ninomiya
Japanese designer Kei Ninomiya will bring his new Spring-Summer 2027 menswear collection to Florence with a special event at the Complesso di Sant’Orsola.
Jiyong Kim Special Guest
Among the most anticipated guests is Jiyong Kim, who will present a special project in the spaces of Magazzino 07 at the Fortezza da Basso.
Sunflower x Copenhagen Fashion Week
The Danish brand Sunflower will be the star of the CPHFW Special Project with a runway event on the terrace of the Teatro del Maggio Musicale Fiorentino.
William Palmer
British designer William Palmer will present the installation “The Brief Exposure” at the Sala delle Nazioni, following his win of the I:C Pitti Immagine Award at ITS 2026.
Hi Beauty
Hi Beauty, a dedicated focus on artisanal perfumery and niche fragrances hosted in the Central Pavilion. An area that underscores the growing dialogue between beauty, fashion, and lifestyle in international retail.
Sunflower x Copenhagen Fashion WeekHyperscout: Artificial Intelligence Makes Its Debut at Pitti Uomo
Among the most innovative new features of the 2026 edition is Hyperscout, a new AI engine developed to revolutionize matchmaking between brands and buyers. The platform uses artificial intelligence to analyze exhibitor data, interactions, and profiles, suggesting strategic connections based on the brands’ actual DNA and the needs of retailers. The pilot project will be available to a select group of 200 exhibitors and represents one of the most concrete signs of the digital transformation of the fashion trade show system.
Florence Transforms into a Fashion City
As is tradition, Pitti Uomo will engage the entire city with events, exhibitions, presentations, and special gatherings.
Among the highlights already announced:
Polimoda’s Graduate Show 2026
the “Italia di Moda” exhibition at Villa Vittoria;
the event celebrating Sebago’s 80th anniversary
events by IED and Istituto Marangoni Florence;
food events by the Florence Center for Italian Fashion.
