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W Florence launches an exclusive collaboration with designer Domenico Orefice
A limited-edition handcrafted leather bag, available exclusively to guests of the Crafted in Florence Suite Experience
Florence continues to be a crossroads of contemporary creativity and artisanal tradition. This is the context for the new collaboration between the lifestyle hotel W Florence and the Florentine designer Domenico Orefice, who is making his debut in the hospitality industry with an exclusive project designed for the hotel’s guests.
At the heart of the initiative is a limited-edition leather bag, designed as a tribute to the historic art of Florentine leatherworking and reinterpreted with a contemporary twist. The accessory is available exclusively as part of the Crafted in Florence Suite Experience, the package reserved for suite guests.
W Florence & Domenico Orefice Bag Capsule In addition to the bag, the experience includes a Lure signature cocktail and a €100 credit to use at the hotel’s restaurants, including Akira Back and the new Zefiro Rooftop, among the city’s hottest new spots for aperitivo.
“Florence has always been synonymous with artisanal excellence, but what’s interesting today is this new generation of creatives who are reinterpreting tradition,” says Doris Hecht, General Manager of W Florence. “Collaborating with Domenico Orefice allows us to further celebrate this evolution through a tangible expression of the city’s cultural identity.”
The bag, designed by Domenico Orefice, is crafted from naturally tanned leather and features a distinctive braided handle, handcrafted using a traditional technique that requires over fifteen hours of work. Conceived as a versatile, unisex accessory, it is designed to adapt to different moments of the day, from day to night.
W Florence & Domenico Orefice Bag Capsule Available in three color options — black, terracotta, and beige — the collection reflects the diverse nuances of the Florentine spirit, blending timeless elegance with references to the city’s urban and natural elements.
Through this collaboration, W Florence reinforces its role as a contemporary hub of Florentine hospitality, where design, experience, and the local story come together in a new vision of luxury.