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text Teresa Favi

September 1, 2020

Alfonso Dolce tells Dolce&Gabbana in Florence

The CEO of Dolce&Gabbana talks about the spirit with which Domenico Dolce worked from May to June with 38 Florentine artisans

It is the first major live fashion event in the world after the upheaval of Covid19. And it is held in Florence. The title speaks for itself: The Renaissance and the Renaissance. A three-day event of happenings and fashion shows by Dolce&Gabbana, commissioned by the Municapality of Florence and Pitti Immagine, involving 38 Florentine artisans from the CRFirenze Foundation's Osservatorio dei Mestieri d'Arte.
Wednesday 2, Thursday 3 and Friday 4 September. A roundabout, a historical event that brings to light, in one of the most difficult moments of our times, an Italy and a Florence that do not stop. Alfonso Dolce, CEO of the Dolce&Gabbana maison, who has made Made in Italy his mission and who has been promoting Italian handmade products as one of his main objectives for some time: "We didn't just want to create a fashion show, but a real project of art and culture, which is linked in a special way to our spirit of enhancement of craftsmanship, which in turn has its fulcrum in the territory. From May to June Domenico Dolce was in Florence working in direct contact with the artisans and discovered a unique reality made up of territory and human capital that must be made known to the world. The 38 craftsmen with whom we worked were free to write their point of view, their art. Because 'art plus culture equals history' and we feel the responsibility to carry on this story. This is also a cultural event that speaks to young people. We invite them to consider the craft of the craftsman for the future. This is a message that we feel deeply and for a long time our own, as it is since 2012 that Dolce&Gabbana has set up artisan workshops in the company. Not Made in Italy, but Fatto in Italia, as our grandparents and parents did, and with the idea of passing this knowledge on to our children".


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