Bottega di Sguardi moves to the Aria Art Gallery of Florence

A pop-up store that transforms eyewear into a cultural experience

Bottega di Sguardi, the renowned Florentine eyewear concept store, has begun a major renovation of its Via del Parione location, which will take approximately 40 days. The project, designed by founder Simone Ghedini, will give the store a new look, confirming the innovative and contemporary approach that has always distinguished Bottega.

Bottega di Sguardi all'Aria Art Gallery

During this period of renovation, the Bottega is temporarily moving a few minutes away to the Aria Art Gallery, creating an exclusive pop-up store open until February 28. Here, art and eyewear come together in a spectacular setting, transforming every visit into a unique experience that engages all the senses.

Bottega di Sguardi

Sunday's opening event confirmed the success of the initiative: customers appreciated the dialogue between the artworks and the design of the frames, enjoying a multisensory experience that perfectly reflected the spirit of the Bottega.

Opening event for the Bottega di Sguardi temporary store at the Aria Art Gallery Opening event for the Bottega di Sguardi temporary store at the Aria Art Gallery

This special interlude precedes the return to the Via del Parione store, scheduled for March, with a new look that represents the natural evolution of Bottega di Sguardi's philosophy: innovating without ever losing sight of its vision, combining aesthetics, quality, and attention to the individual.