Bottega di Sguardi in Florence: opticians combining craftsmanship and vision

A store that enhances eyewear through aesthetic research, Made in Italy, and tailor-made services

In the heart of Florence, Bottega di Sguardi is much more than an eyewear store: it is a cultural project that focuses on eyewear as an object of identity and the person wearing it as the protagonist of a tailor-made experience.

Founded in 2014 based on an idea by Simone Ghedini, Bottega di Sguardi was born from a clear and unconventional vision: to distance itself from mainstream industrial production and build a place based on hospitality, listening, and authentic research. An approach that combines aesthetics, functionality, and awareness.

Simone Ghedini

Every visit to Bottega di Sguardi is designed to be a truly personalized experience. From the intimate atmosphere of the store to the expertise of the team, to a curated selection of high-end eyewear from independent international brands. The frames are chosen for their quality of materials, ethical production, attention to distribution, and design value. A proposal that interprets conscious luxury, never ostentatious, capable of telling different stories and identities.

The project is divided into two distinct spaces, designed to engage with different audiences but united by a common vision. The historic boutique in Via del Parione, in the most elegant heart of Florence, is undergoing a phase of profound renewal: a natural evolution that accompanies the growth of the brand and redefines its aesthetic and experiential codes. In this moment of transformation, Bottega di Sguardi has chosen to temporarily expand its narrative within the Aria Art Gallery, creating a temporary store where eyewear, visual research, and contemporary artistic languages coexist in an original way. A project that strengthens the dialogue between eyewear, culture, and experimentation, finding a natural resonance in the gallery space.

Bottega di Sguardi all'Aria Art Gallery

Alongside this more curatorial and international dimension, the Marconi district location continues to be a solid point of reference for local customers: a more everyday and accessible place, but always faithful to the same standards of quality, design, and customer relations. Two different places, one consistent experience.

Bottega di Sguardi is also a specialized optical center: the team is composed of highly qualified professionals and optometrists, capable of combining aesthetic sensitivity and technical expertise. Eye tests are carried out using state-of-the-art instruments and a professional, attentive, and tailored approach.

Bottega di Sguardi

Alongside international research, Bottega di Sguardi has developed its own line of handcrafted eyewear, entirely produced in Italy, in the historic factories of Cadore, the heart of the eyewear manufacturing tradition. The frames are based on designs and projects created directly by Simone Ghedini, as a coherent expression of his creative vision. Each model takes shape thanks to manual skills handed down through generations, giving life to eyewear of the highest quality, with attention to the smallest details and increasingly appreciated by a discerning and international clientele. Some examples? Desmos, made of the highest quality acetate, soft to the touch, shiny and durable, or Exousia Transition, with its captivating and exclusive design.

Bottega di Sguardi - DesmosBottega di Sguardi - Exousia Transition

In eleven years of business, Bottega di Sguardi has become a benchmark in the independent optics sector, recognized internationally. It is a model followed by opticians and professionals in the sector, attracted by an approach that focuses on experience, product, and customer relations.