Gucci returns to show in Florence

Cruise 2026 cites the history of the GG brand founded in the city in 1921

In the aftermath of Gucci's runway show in Florence, the brand at Palazzo Settimanni and in the beautiful light of Piazza Santo Spirito underscored its bond with the city of its origins, where Guccio Gucci founded the brand in 1921. Rooted in a tradition of craftsmanship, creativity and cultural richness, Florence continues to represent Gucci's identity heart: this is where Palazzo Gucci, Gucci Osteria and Gucci Giardino are based, as well as the offices and production hubs of Casellina and Gucci ArtLab: places that testify to the Maison's deep connection with the territory.

Piazza Santo Spirito

An emblematic place in Gucci's history, Palazzo Settimanni stands in the heart of the Oltrarno, a neighborhood that has always been linked to the Florentine artistic and artisanal tradition. Acquired by the House in 1953, the building has housed its ateliers, workshops, showrooms over time and, since 2021, has housed the Gucci Archives. Carefully restored to restore the richness of its architectural layers, today the Archive represents a dynamic space where past and present meet, guarding the Maison's most iconic creations and reflecting its spirit of continuous innovation.

Piazza Santo Spirito

“Returning to Florence-and in particular to Palazzo Settimanni-is both a tribute and a statement of intent,” says Stefano Cantino, CEO of Gucci. “The Archive is not only the custodian of our past, but a dynamic space where Gucci's identity codes are interwoven and renewed through constantly evolving interpretations. Presenting the Cruise 2026 collection here means renewing the link with our cultural and artisanal roots, projecting them with coherence and ambition into the future.”

Gucci Cruise 2026

Let's dive into this whispered reinterpretation of the maison's DNA that takes shape through the Cruise 2026 pieces that cite GG history.

Gucci Cruise 2026

Seventies style lives again in aviator glasses, chubby coats and those with fur details, the 80s in pencil coats and big shoulders, the 90s in repeated logos and pointed shoes.

Debuts the Monili collection made in collaboration with Pomellato, and the beautiful Gucci Giglio which pays homage to the Maison's rich heritage while embracing a contemporary vision of craftsmanship. GG monogrammed canvas and denim versions will be available exclusively online and at the flagship boutique in Florence immediately after the show, offering the unique opportunity to own a piece straight from the runway.