Inserrata: The Contemporary Winery in San Miniato

Set amid the Tuscan hills and contemporary art, this winery is redefining the relationship between wine, art, and lifestyle

In the heart of authentic Tuscany, amidst the rolling hills of San Miniato, a venture has emerged that redefines the very concept of a winery. Inserrata is not merely a winery, but a cultural and agricultural project that, since 1997, has woven together aesthetics, sustainability, and a contemporary vision.

Nestled in a landscape of woods, olive groves, and vineyards, Inserrata today represents one of the most compelling expressions of the new face of Tuscan wine:independent, creative, and deeply connected to nature.

For those who wish to experience this firsthand, Inserrata offers a charming vacation home in San Miniato, Palazzina di Caccia, designed to immerse guests in the authenticity of Tuscany, amidst its flavors, landscapes, and local culture.

From organic roots to a new vision of wine

Inserrata’s history traces its roots to the late 1990s, when the Dolfi family chose to embark on a pioneering journey focused on organic farming. Initially dedicated to the production of extra virgin olive oil, the company built its identity on a strong connection to the land.

It wasn’t until 2005 that wine entered the picture, butthe real turning point came in 2015. Through a comprehensive rebranding, Inserrata redefined its language and presented itself to the market with a new identity: innovative, contemporary, and romantic. A manifesto reflected in every detail, from production to design.

Inserrata by Lisa Suki

Wine as a work of art: Inserrata’s visual identity

What immediately sets Inserrata apart is its aesthetic. Far from the classic styles of the Tuscan landscape, the winery chooses a minimalist and international visual language. The labels, designed by British artist Alexandria Coe, depict a delicate and iconic female face: a symbol of the winery’s rebirth and the family spirit that guides it. Even the bottle becomes a design object, conceived ‘like a perfume’, to be treasured over time as a keeper of memories and emotions.

Inserrata: a creative hub at the intersection of wine and contemporary culture

Beyond wine production, Inserrata stands out as a true cultural hub. The winery engages with the worlds of art and fashion design, collaborating with photographers, artists, and independent creatives from across Europe and Asia. Exhibitions, photography projects, and installations transform the estate into a dynamic space where agriculture meets aesthetic exploration. An approach that resonates with a new generation of wine lovers: curious, informed, and attentive to the identity and value of the products.

Inserrata

Organic vineyards and biodiversity in the heart of Tuscany

The estate spans approximately 100 hectares, all managed according to the principles of organic farming. Of these, 4.5 hectares are dedicated to vineyards, where varieties such as Sangiovese, Merlot, Chardonnay, Trebbiano, and Vermentino are cultivated. Alongside wine production, over 2,000 olive trees and extensive wooded areas help preserve the region’s biodiversity, confirming the winery’s concrete commitment to environmental protection. Among the most interesting labels, unconventional offerings stand out, such as Sangiovese vinified as a white wine or the Chardonnay Intrigo, expressions of a quest that looks beyond tradition without denying it.

Inserrata

Winery experiences: tastings, truffles, and hospitality

Inserrata is also a destination. Within the estate, a refined 19th-century historic residence welcomes guests in a setting of absolute tranquility, offering an immersive experience in the Tuscan lifestyle.

Among the activities offered:

• Private tastings of wines and extra virgin olive oil

• Truffle hunting experiences, a symbol of the San Miniato region

• Lifestyle activities such as yoga and cooking classes

Its strategic location, between Pisa and Florence, makes Inserrata an ideal stop for those wishing to discover a more authentic and contemporary Tuscany.

Inserrata Winery Organic Farm
Via XXIV Maggio, 79 - San Miniato (PI)
ph. +39 320 6750994
inserrata.com