Salvatore Ferragamo turns the spotlight on the Top Handle bag
Red, magnolia, camel, green... the iconic Maison bag becomes the star of the summer
The charm of leather in infinitely declining colours, the uniqueness of the clasp and attention to the smallest details: Ferragamo puts the spotlight on one of the Maison's icons, the Top Handle bag, through a digital campaign that exalts its most sensual aspects.
Born in the mid-90s from the disruptive creativity of Salvatore's daughter Fiamma Ferragamo, the Top Handle is one of the most sought-after Ferragamo bags in the world. Its trapezoidal silhouette, with top handle and front flap with Gancini closure, has over time become synonymous with the brand's clean-cut elegance.
Top Handle is distinguished by its unique leathers, selected, worked and sewn with meticulous care; it is the core of Ferragamo's passion for quality and creative savoir-faire.
There has been no lack of material experimentation over the years, in limited editions, making it a collector's piece of art: wood, plexiglass, wicker, floral applications, sustainable cork. With its versatility and innate elegance, the Top Handle is suited to the continuous movements of the contemporary world. The detachable and adjustable shoulder strap allows it to be carried by hand or over the shoulder.
Inspirational and inspired, the same but always different, colourful, cheerful, sophisticated yet ironic, Top Handle embodies the multifaceted feminine essence, starting with the vast range of colours available (Red, Beige, Camel, Green, Magnolia...), as unique as each woman who owns it and gives it that personal touch.
Top Handle is an olfactory, tactile and visual emotion: it is a bag that touches all the senses. With a portfolio of shots and a video, the campaign fuses the brand's visual vocabulary, made up of clean lines and sophisticated sculptural touches, and merges it with an intimate perspective: the bag is delicately laid bare, like its wearer, and becomes an indispensable link for every woman, with every woman (ferragamo.com).
Salvatore Ferragamo Woman
Via dei Condotti, 73/74 - Roma
ph. +39 06 6791565
Via Vittorio Emanuele, 21-29 - Capri
ph. +39 081 8370499