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Officina Profumo Farmaceutica of Santa Maria Novella
September 15, 2023

The best Florentine perfume artisans

Bespoke fragrances and unique olfactory experiences

Our journey in #ichoosemadeintuscany continues among ancient bouquets, miraculous creams and home fragrances prepared with great wisdom. Small temples dedicated to beauty, workshops that smell of the past where the artisan tradition that has its roots in the distant Renaissance is carried on with passion every day. Elixirs made to measure, sold in ateliers in the city center.

Officina Profumo Farmaceutica of Santa Maria Novella
Via della Scala, 16
ph. +39 055 216276

We cannot not start from the oldest pharmacy in Europe. The opening to the public of the pharmacy attached to the Dominican convent dates back to 1612, but it is from 1221 that the friars, just settled in Florence, began to study the properties of the herbs grown in the garden of the convent and to prepare medicines. It is of their herbs and their knowledge that Renè Le Florentin, perfumer to Catherine de' Medici, was used to create the Acqua della Regina, the fragrance that conquered the entire French court when Catherine went to Paris to marry Henry II of Valois. Medical remedies are no more, but the ancient fresh and citrusy bouquet, today Acqua di Santa Maria Novella, together with other perfumes, cosmetics, the iconic pot pourri in a silk bag and much more, have become world famous products.

Farmacia SS. Annunziata 1561

Farmacia SS. Annunziata 1561
Via dei Servi, 80r
Via Porta Rossa, 43r

Another ancient spice shop, particularly renowned for the formulation of products for the hygiene and aesthetics of the skin, created and recommended according to principles that take into account the seasonality, climate and psychophysical state of each individual customer. Keywords? Raw materials of excellent quality, meditated times and attention to the psychophysical state of the person. 

Farmacia SS. Annunziata 1561

Atelier Parfumèide
Piazza Savonarola, 11/12r
ph. +39 351 1431293

Atelier Parfumèide is a research-based perfumery atelier. The fusion of creative processes, the use of new olfactory and data analysis technologies, the direct analysis of the raw materials used and the complete management of the production line, make the innovative formulation of perfumes and fragrances possible. Alba Chiara De Vitis, nose of the Parfumèide brand, after graduating in Mathematics, she obtained a PhD in Data Analysis, Machine Learning and AI at INRIA, in Sophia-Antipolis, France. Today she is the nose creative director of Parfumèide. She presented the new NP parfums collection at Pitti Fragranze.


Lorenzo Villoresi
Via de' Bardi, 12
ph. +39 055 2341187

One of the best noses in Europe. In his Maison, Tuscan materials, aromas and colors meet with essences and spices from all over the world, creating unique and harmonious compositions, rich in nuances and different atmospheres. Famous and in great demand are his tailor-made perfumes, in which Villoresi contains the olfactory notes that best suit the personality and tastes of the client. In Via de' Bardi: the Boutique, the Garden of Aromas and an intoxicating Museum.


Sileno Cheloni
Via di S. Niccolò, 72r
ph. +39 055 0944476

Internationally renowned master perfumer - with clients in his portfolio such as Gucci, Harrods, Richard Ginori and IWC - in his OL'Factory in the heart of Florence, Sileno Cheloni creates tailor-made fragrances and unique olfactory experiences, such as the Sensory Dinner and the Incense Ceremony. A perfumer-explorer who uses rare natural raw materials, essences and fragrances to create alchemical symphonies that are completely personal and customizable. A true bespoke experience that involves the totality of the senses.

Sileno Cheloni

Dr. Vranjes Florence
Via della Vigna Nuova, 30r
Via San Gallo, 63r
Via della Spada, 9r
Borgo la Croce, 44r

The infinite love in creating essences and the deep knowledge of the art of cosmetics are the basis of Dr. Vranjes Firenze's products. Pharmacist, chemist and cosmetologist, Paolo Vranjes creates balanced alchemy of emotions, which intoxicate the environment and those who have the pleasure of living in it, collections born from deep studies and knowledge handed down from generation to generation.

dr Vranjes firenze

Officina de' Tornabuoni - Manifattura Artigiana
Via de' Tornabuoni, 19
ph. +39 055 217481

An emblem of refined craftsmanship in the heart of Florence. Officina de' Tornabuoni is a temple of Florentine savoir-faire and draws part of its roots from the historic English and American Pharmacy, opened in 1843 by Henry Roberts. With a history spanning over four generations, Officina de' Tornabuoni is the essence of elegance and tradition, the jealous guardian of a botanical heritage that is the beating heart of the owner family. Hidden in the green hills of the Tuscan Valdarno, their workshop is a sanctuary where art and nature come together in perfect harmony. Here, subtle and heady fragrances are skilfully blended, while artisanal beauty products, herbal teas and food supplements are created with meticulous care. Every single element reflects an unparalleled dedication, a passion for authenticity and a deep respect for Tuscan tradition and culture. L'Officina de' Tornabuoni is not just a signature, but a journey through the elegance and luxury of the real Florence.

Officina de’ Tornabuoni

AquaFlor Firenze
Via Borgo S. Croce, 6
ph. + 39 055 2343471

Precious essences for exclusive and unique perfumes. The atelier, together with the perfumer's workshop and studio are located in the Renaissance palace Corsini Antinori Serristori. Inspired by artistic perfumery, the collections, with an olfactory of over a thousand essences, include perfumes, colognes, moisturising waters, room fragrances and candles, while the cosmetics line includes artisanal soaps, creams and herbal baths. Tastings and guided tours are possible both in the olfactory and in the laboratory, where fascinating artistic perfumery workshops are also held to create your own personalised fragrance.


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