The famous Gumball 3000 stops in Florence and at the Mugello Circuit
On September 23 and 24, over 100 supercars driven by singers, actors, and celebrities. Among the protagonists were Afrojack and Elettra Lamborghini
The Gumball 3000, the world’s most glamorous and spectacular rally, will stop in Italy with a double event in Tuscany: Florence and the Mugello Circuit, on September 23 and 24, 2025. More than 100 supercars driven by celebrities, actors, singers, and influencers will first parade against the breathtaking backdrop of Piazzale Michelangelo, before competing on the track at Mugello.
Among the most anticipated participants are Elettra Lamborghini, international DJ and producer Afrojack, and rally founder Maximillion Cooper, who will be driving a custom Rolls Royce Cullinan Brabus alongside his wife, Grammy-winning rapper EVE.
Starting in Istanbul and heading to Ibiza, the 26th Gumball 3000 Rally will cross 8 countries in 6 days, covering a total route of 3,000 km. Florence and Mugello will be the only Italian stop of the 2025 edition, confirming Tuscany as a premier stage for international events that combine motors, music, fashion, and lifestyle.
September 23 (Florence) – Arrival of the supercars at Piazzale Michelangelo from 7:00 p.m. to 11:00 p.m., with a free festival featuring live music and DJ sets.
September 24 (Mugello) – On-track showdown at the Mugello Circuit, across its legendary 5,245-meter course. In the afternoon, the rally will continue towards the French Riviera, with its next stop in Nice.
Gumball 3000The Gumball 3000 is not just a race, but a global event that brings together the worlds of entertainment and motorsport. Among the stars announced are:
Adekunle Gold, Afrobeats sensation
Patrice Evra, French football legend and Manchester United icon
Members of the UK YouTube collective The Sidemen (Vikkstar, TBJZL, Behzinga), alongside Alan Walker and other international creators
Automotive YouTubers DailyDrivenExotics (DDE) and Pog, known for their custom supercars
Poker champion Michael Mizrachi
NFL star Jimmy Graham, winner of the “Spirit of Gumball” award
This extraordinary lineup will make Florence and Mugello the beating heart of the international automotive scene for two unforgettable days.
Beyond the spectacle, the rally also has a strong philanthropic mission. The Gumball 3000 Foundation raises funds to support youth-focused initiatives in partnership with organizations such as The King’s Trust and Laureus Sport for Good, as well as local projects along the route, including the Fundación Valencia CF.
As Gumball 3000 founder Maximillion Cooper highlights: “This route is a truly spectacular way to celebrate the return of Gumball 3000 to Europe — the continent always provides a fantastic setting for the rally, crossing so many countries and experiencing rich and diverse cultures in such a short time. We are particularly excited to host our unique Gumball 3000 car and music festival for fans each day along the route — while at the same time supporting our charitable programs around the world to give young people greater opportunities in life.”