Advertising

Connect with Firenze Made in Tuscany

Sign up our newsletter

Get more inspiration, tips and exclusive itineraries in Florence

+
negroni-cento-anni-firenze-toscana
November 19, 2020

The Negroni cocktail turns 100 years old

Its all Florentine history and where to go to drink it in the city

One third red martini, one third campari and one third gin. All served in an old style glass, with half a slice of orange.

The Negroni, the most Italian and aristocratic cocktail among the long drinks in the world, turns 100 years old. It is said that Negroni, the original one, was mixed for the first time at Caffè Casoni in Via de' Tornabuoni, which later became Caffè Giacosa.

Since the end of the nineteenth century, in the late afternoon in the Florentine cafés "the hour of vermouth" was the hour of vermouth for gentlemen, together with the hour of Bitter, which after a while followed the fashion of consuming a combination of Vermouth and Bitter still very much appreciated today, the Americano. It was the dawn of Negroni.

But just in via de' Tornabuoni, 83 one afternoon a century ago Count Camillo Negroni asked the legendary barman Fosco Scarselli to "strengthen" his Americano with a splash of gin instead of soda, adding to the drink the extraordinary and unmistakable bitter taste of juniper.

For a short time he became "an American in the manner of Count Negroni", but soon his name was simply Negroni.

Since then that ruby red cocktail has become a legend.

Where can you order the best Negroni in Florence? Gilli 1733 in Piazza della Repubblica. Behind the counter is Luca Picchi, considered the Maestro in the city, who also wrote a book about this legendary cocktail.

Or at the Atrium Bar - Four Seasons Hotel Firenze and it is here, in an Atrium Bar topped by an elegant glass pyramid, that Four Seasons Hotel Firenze has its ace up its sleeve in terms of mixologist and Negroni: his name is Edoardo Sandri.

An address that is hard to miss, a historic café that maintains its exclusive charm. The vital hub of Piazza della Signoria, at Rivoire you can taste the Negroni in a philological version and in various variations. The bartender Elisa has her masterpieces: Negroni in a classic version.

Mirrors, soft lights, details from the 40s, a turntable that sings a few classics. In Piazza San Pancrazio Manifattura is the right place for those in search of lost emotions. Fabiano will guide the helm towards a sea of nostalgic pearls all to savour. Order a Negroni.

A few steps from Piazza della Passera, Ditta Artiginale is a post-war building by Michelucci. Like a box of beauty that looks to '60s and '70s design, cafeteria, microtower, kitchen, cocktail and gin bar. Don't miss their Negroni made with Peter in Florence, the new gin in Florence.

You may be interested

67 Sky Lounge Bar
The best aperitifs of Versilia

Bubbles and cocktails at sunset: all the aperitifs not to be missed on the coast

Ristorante La Magnolia
The best restaurants in Forte dei Marmi

A journey through taste to discover the places not to be missed in the coolest resort of Versilia

Atelier de Nerli
Reopenings, what changes from today June 1 for bars and restaurants in Florence and throughout Italy

Green light to counter coffee and tables even indoors. The curfew remains unchanged

radda in chianti
Radda in Chanti: what to see, where to eat and much more, in the heart of Chianti

Discovering the village of Vigne among famous castles, wine cellars and history

gaiole in chanti, luoghi, mangiare, dormire, viaggio
Gaiole in Chianti: what to see, where to eat and sleep in the most enchanting part of Chianti

Between millenary castles and a nature that is pure wonder, our tour continues among the pearls of Chianti

chianti greve toscana firenze guida
Greve in Chianti: what to see, where to eat, what to do in this magnificent pearl of Chianti

Alla scoperta del Chianti in tutte le sue declinazioni, dal vino alla natura

Breakfast in Florence
The best breakfasts in Florence. 10 bars and pastry shops not to be missed to start the morning with a smile

Whether you prefer sweet or savory, here are the top places in the center of Florence that you should not miss for breakfast

sassicaia bolgheri 50 anni
The history of Sassicaia in a historical letter by Mario Incisa della Rocchetta

Sassicaia 2018 turns 50 years old and we celebrate it with a truly unedited document

camminate firenze walking city
The most beautiful trekking and walking routes to discover the wonders of Florence

All beautiful, sometimes unusual, scenic, rich in places of art, faith and culture

Inspiration

Connect with Firenze Made in Tuscany