Villa La Massa Excellence 2025: the major event dedicated to supercars in Florence
From October 17 to 19, the automotive event dedicated to high-end hospitality and the most beautiful supercars returns.
From October 17 to 19, 2025, the park of Villa La Massa, an exclusive five-star hotel on the banks of the Arno just outside Florence, will host a new edition of Villa La Massa Excellence – the event that blends the elegance of Tuscan lifestyle with a passion for the world’s most extraordinary contemporary supercars.
Created in collaboration with Canossa, a leader in organizing world-class automotive events, Villa La Massa Excellence celebrates the automobile as both an art form and a symbol of innovation. Following the success of the first editions, the concours returns with a curated selection of limited-edition models by Ferrari, Porsche, Bugatti, McLaren, Mercedes-Benz, BMW, as well as boutique manufacturers of rare hypercars.
In parallel with the legendary Concorso d’Eleganza Villa d’Este on Lake Como, dedicated to historic cars, Florence becomes the ideal stage to showcase the allure of today’s and tomorrow’s supercars.
Adding to the uniqueness of the event is its gender-balanced jury, composed of leading figures from the worlds of automotive, art, design, and photography. Among them: Laura Confalonieri, Katarina Kyvalova, Maria Mantero, Clara Bona, Fabio Filippini, Stefano Guindani, and Marco Makaus, led by Massimo Delbò, renowned automotive historian and journalist. Alongside the official jury, both children under 12 and the attending public will also have the chance to vote, making the experience even more engaging and interactive for enthusiasts.
Villa La Massa ExcellenceVilla La Massa Excellence 2025 Program
Friday, October 17
7:00 PM – Welcome aperitif in Piazza Arno at Villa La Massa
8:00 PM – Welcome dinner at Ristorante Il Verrocchio
Saturday, October 18
10:00 AM – Car Show, gates open to the public
3:00 PM – Car parade in the gardens of Villa La Massa with awards ceremony
8:00 PM – Michelin-starred dinner at Atto by Vito Mollica at Palazzo Portinari Salviati, in the heart of Florence, with the proclamation of the Best of Show – Coppa d’Oro Villa La Massa
11:30 PM – Party at Villa La Massa
Sunday, October 19
9:30 AM – Driving Tour through Chianti (guests booking the full package can join the experience, driving their own car or a 500 Abarth)
12:30 PM – Farewell Lunch in Monteriggioni
Tickets and Exclusive Packages
The public can access the event on Saturday, October 18 with a day pass (€80), which includes entry to the Car Show, the parade, and the awards ceremony.
For those wishing to enjoy the full experience, two-night packages at Villa La Massa are available starting from €2,630 per person, including luxury accommodation and participation in all scheduled activities.