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GUCCI line-up by cosimo sereni

Text Teresa Favi

November 4, 2021

A triumph, the Gucci Love Parade in Los Angeles

In anticipation of the release in a few weeks of Ridely Scott's House of Gucci, enjoy the spectacular show dedicated to the 100th anniversary of the Florentine fashion house

Yesterday, Wednesday 3 November 2021, on an election night for much of the United States, amidst gasping anticipation for the release of Ridely Scott's new film House of Gucci, Gucci's artistic director Alessandro Michele brought the Hollywood Bouleverd in Los Angeles Gucci Love Parade.

100 years of history of the Florentine fashion house summed up in a parade of 100 extraordinay looks drawn from the Gucci archives. The result was a collection full of country contaminations such as cowboy hats mixed with athletic-leisure garments, but also Haute Couture dresses inspired by the great divas of cinema. It could be Gucci's Cruise 2022 collection, but the revolutionary Alessandro Michele has now abandoned the old autumn/winter and spring/summer categories and rethought the entire catwalk circuit. And in this spirit, the Walk of Fame in Los Angeles was transformed into an open-air catwalk, illuminated by the lights of the shops and skyscrapers that provided the backdrop for an event that will go down in history. And the pavements, in an exceptional parterre with more than 500 guests seated in director's chairs made of canvas signed with the legendary double G.

Jared Leto for Gucci Love Parade


Actors Jared Leto (a historic member of the Gucci tribe and one of the stars of House of Gucci, due out in a few weeks), Jodie Smith and Macauley Culkin, and pop music stars St. Vincent, Miranda July, Billie Eilish, Phoebe Bridgers walked the runway alongside supermodels Naomi Campbell and Shalom Harlow

Macauley Culkin for Gucci Love Parade

while Gwyneth Paltrow, in a new version of Gucci's famous red velvet trouser suit from the 1996 MTV Awards, mingled with Dakota Johnson in a black sequin and plastic feather mini dress. These dresses arrived directly in Loa Angeles from the Historic Gucci Archive in Florence opened in July on Via delle Caldaie.

Billie Eilish for Gucci Love Parade

Seated next to Dakota Johnson was Salma Hayek, now known to all not only as a famous actress (she is in the cast of House of Gucci) but also as the wife of François-Henri Pinault, CEO of Kering, and therefore the true owner of Gucci.

Alessandro Michele photo Peter Schlesinger


"Mum worked in cinema as an assistant to a production company," explained Alessandro Michele in an official note for the event. "I remember her stories, detailed and sparkling, about that dream factory. There was Marilyn Monroe's alabaster pallor and her diaphanous voice. There were Rita Hayworth's black satin gloves and Veronica Lake's silk hair. Then there was the seductive charm of Rock Hudson and the vertiginous transformism of Kim Novak. Everything had the flavour of a fairy tale.

That fairytale world of cinema where anything is possible left the set for an evening and arrived on the catwalk in the form of incredible looks.


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