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Marta Innocenti Ciulli

June 15, 2015

Chanel Beauty Boutique Opens in Florence

Chanel and Florence, A long love story

Beauty is about secrets revealed and habits to adopt. How important is it to trust your makeup? And is makeup power? It certainly alters you, making you seem like someone else.

Mademoiselle Chanel had a very clear vision about the role women played in our society. Beyond fashion, she also created perfumes of lasting memory, beauty products, and makeup that were to be the crowning achievement of her style.

What woman of any age wouldn’t like a makeup session, complete with impartial tips from a makeup artist or beauty consultant, to achieve a more striking look, that perfect glow, those kissable lips? Each of us is looking for something as special as we are.

Now in Florence, the first Chanel Beauty Boutique in Italy is opening in the heart of the city, inspired by the world of this renowned maison: essential lines, high tech materials, lacquered furnishings in representative colours of black, beige, and rouge-noir. Sixty square metres divided into four marvels.

A make-up area for those who love beauty and wish to discover the latest trends in makeup and a selection of international products.

For the boutique opening, a new collection in shades of purple and red will be offered, dedicated to the city of Florence.

Soin is the area where new lines of targeted treatment products are available, together with the most innovative anti-aging products, to regenerate your skin and turn back the clock. Exclusively for Italy, specific lines from the Asian market will also be available.

Parfum is the scent-sensation area dedicated to the world of Chanel fragrances, plus a Les Exclusifs corner, a collection of 15 scents that express the history of Mademoiselle Chanel.

And then, the sure to be much requested treasure box space dedicated to consultation.

A tip: in the makeup area, look for lipstick n. 18 Rouge Noir, launched in 1996 and rose-scented like the custom-made lipsticks of the Mademoiselle who once said, “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”


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