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Four Seasons Hotel Firenze
July 14, 2021

Duco Italy starts in Florence

The high-level tourist event returns to the Tuscan capital from 19 to 22 July

The world of high-end tourism starts again from Florence, with more than 200 hotels, Destination Management agencies and Italian experiences of excellence in the field of hospitality presenting themselves to over 150 of the most important international buyers in the sector.

Duco Italy

This is Duco Italy, the high-level tourism event returning to the Tuscan capital from 19 to 22 July, hosted in some of the city's most prestigious hotels: Four Seasons Hotel Firenze, The St. Regis & The Westin Excelsior Florence, and Villa la Massa. Other Florentine luxury hotels are also involved: among them Helvetia&Bristol, Villa Medici, The Place, Savoy, Villa San Michele, Villa Cora, Lungarno Collection.

villa la massa verrocchio ristorante firenze

Duco Italy's third annual event, conceived by Carolina Perez, offers a meeting platform for Italian hoteliers and service providers, representing the highest level of Italian travel experiences: chain and independent hotels, mountain, seaside, country and city, with 17 Italian regions represented by only super-selected 5-star properties.
The theme of the 2021 edition is Duco Appetito: a concept that celebrates Italian gastronomic excellence, and presents it to the buyers of the kermesse with a menu of the two gala evenings that will bear the signature of star chefs. The appetizer and first course will be prepared by Nicola Laera (La Perla, Corvara), the second course by Andrea Migliaccio (Capri Palace Jumeirah, Anacapri), and dessert by Enrico Bartolini (L'Andana, Castiglione della Pescaia).

Duco Italy

"After a difficult year and a half - observes Massimiliano Musto, director of Four Seasons Hotel Firenze - we couldn't be happier to be able to welcome back an event as important to the city as Duco Italy. Now is the time for us, facilities that operate in the world of luxury, to focus even more on our guests, creating personalized experiences for them, taking care of every detail, pampering them and making them feel at home, even if immersed in wonderful environments".

"Our hope - says Stefano Venturi, general manager of Villa la Massa - is that Duco Italy will allow us to activate, since we are in Florence, a sort of 'Tourism Renaissance' on the city. Villa la Massa reopened this year with new rooms, new suites, and a different layout of the outdoor spaces with a new swimming pool and a new restaurant by the pool".

"With Duco Italy resumes that activity of public relations with key partners that is fundamental for us - says Domenico Colella, general manager of The St. Regis & The Westin Excelsior Florence -, and this is the first important event after 15 months of substantial inactivity due to the pandemic. The signals we have are positive: I am confident and optimistic, we can expect a very important restart of the flows for March-April 2022".

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