Forte dei Marmi beach clubs where you can have drinks in style

Our guide to cult places for aperitifs by the sea in Versilia

Golden sunsets, gentle waves and a unique elegance that speaks of both history and modernity. In Forte dei Marmi, the aperitif is an art form renewed every year with discreet elegance and in settings to dream of. On Versilia’s most iconic strands, beach clubs become open-air stages where glamour meets tradition. Pure white awnings, soft music, exquisite finger food and drinks served among golden sand and contemporary design: every venue has its own style, its own ritual and its own magic. Come with us to discover the most exclusive spots for a summer happy hour, where every drink becomes a story under the Versilia sky.

If you want to find out the bathrooms to try in Forte dei Marmi, click here; here instead the best aperitifs in Versilia. Want to stay for dinner out by the sea, find your restaurant here!

Alpemare
Viale Italico, 69 - Forte dei Marmi
ph. +39 0584 1811042

Owned by the Bocelli family, Alpemare is an icon of seaside elegance in Forte dei Marmi. Here aperitifs – courtesy of chef Mirko Caldino – are an art to be experienced with sea views: designer finger food includes Cantabrian anchovies with salted butter and steak tartare with truffle, gourmet Tuscan specialities such as broth with stracciatella and black truffle, selections of fresh cheeses and tasting platters of hand-cut cured meats; there are also Asian creations from Marecalmo by Alpemare, with sophisticated sushi, sashimi and raw seafood. And all accompanied by exclusive cocktails and mocktails and impeccable service. A ritual of style, taste and beauty, where the Dolce Vita shines on.

Alpemare (ph. Lorenzo Montanelli)

Maitò Beach Club
Via Arenile, 28 - Forte dei Marmi
ph. +39 0584 1853482

On the Forte dei Marmi seafront, Maitó Beach Club is the glamorous address for a sophisticated summer aperitif. With its elegant imperial tents, gorgeous interiors and touches of contemporary art, summer here has the smell of the sea and the flavour of cocktails served right on the beach or beside the pool. When the sun sinks behind the Apuan Alps, the Maitó’s allure intensifies: this is a place where elegance meets the beauty of the sea.

Maitò Beach Club

Bagno Principe
Viale Italico, 15 - Forte dei Marmi

At Bagno Principe in Forte dei Marmi, all the style of the celebrated Capannina meets seaside elegance, courtesy of architect Michele Bönan. With its exquisite furnishings and vintage-inspired colour scheme, it’s the perfect place for sunset aperitifs and weekend dinners with live music, which will continue into the winter period. In charge of the kitchen is young chef Gianluca Brio, fresh from his experience at Hotel George V and at Pierre Gagnaire in Paris. Part of the Pensione Villa Elena project, this venue is the newest frontier in Versilia glamour, where relaxation blends with the unparalleled atmosphere of Forte dei Marmi.

Bagno Principe

Bagno Santa Maria
Via Arenile, 9 - Forte dei Marmi
ph. +39 0584 81177

A timeless haven, also signed by Michele Bönan, where you can experience the elegance of bygone Versilia. Aperitifs at Bagno Santa Maria have all the flavour of the sea and of tradition: the freshest fish, delectable finger food and local specialities presented in beautifully curated surroundings with impeccable service. The establishment’s own winery in Chianti supplies fabulous labels, allowing guests to savour every moment of the experience: magnificent sandy beach, relaxation and style.

Bagno Santa Maria (ph. Lorenzo Cotrozzi)

Bagni di Villa Grey
Viale Italico, 84 - Forte dei Marmi
ph. +39 0584 787496 |

Halfway between elegance and carefree casual, aperitif time at Bagni di Villa Grey is a daily ritual with an authentic summery flavour. Classic or creative cocktails with fresh, fruity vibes are served by the expert bartenders; every sip an invitation to slow down and savour the moment. From 3 July, every Thursday is enlivened by the Raw Jazz Bar for food and music under the stars: exquisite sushi, mediterranean tapas and raw seafood are accompanied by live music from selected artists. Every night is different, every mood unique. Forte dei Marmi has never been so alive.

Bagni di Villa Grey

Augustus Beach Club
Viale della Repubblica, 3 - Forte dei Marmi
ph. +39 0584 787239

When the sun begins to set and the sky is tinged with gold, the Bambaissa lounge bar becomes the beating heart of Augustus Beach Club. Open all day for coffee breaks with sea views, in the evening it turns into an exclusive salon where you can sip designer cocktails, champagne, spumantis and high-end labels among elegant furnishings and light awnings that waft in the breeze. If you prefer, you can enjoy an aperitif in the comfort and privacy of your own awning. This is Versilia at its most chic, steeped in summer beauty.

Augustus Beach Club (ph Andrea Dughetti)

Bagno Piero
Via Arenile, 1 - Forte dei Marmi
ph. +39 0584 1716223

At Bagno Piero, the timeless temple to elegance at Forte dei Marmi, summer 2025 offers a very special experience: a colourful, festive aperitif, which until last summer happened at Bagno Alle Boe. An exclusive ritual to experience among the murmur of the waves: ice-cold cocktails, mouthwatering appetisers and the golden light of sunset caressing the sea. An evening at Bagno Piero is a celebration of the discreet beauty of a place that has showcased tradition and style for almost a century.

Bagno Piero