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Galleria Iginio Massari Firenze

text Martina Olivieri

January 26, 2022

Iginio Massari in Florence: the desserts you absolutely have to try

The most requested specialties and the Valentine's Day proposals of the new Florentine pastry shop

Everyone is crazy about Iginio Massari. Since the king of pastries and leavened products arrived in Florence, on the ground floor of the charming Helvetia & Bristol Hotel in Via dei Vecchietti, everyone wants to taste his specialties and his pastry shop has become one of the best in the city.

Galleria Iginio Massari Firenze

The queue in front of the restaurant gets longer on weekends, but this does not discourage the food lovers, because the desserts are worth the wait. In this period the counter is full of products dedicated to Carnival: Frittelle, Zeppoline and Chiacchiere. Pancakes come in both classic and filled versions with apple and rice, rice and raisins, eggnog, custard, or ricotta cheese with chocolate chips. You really are spoiled for choice.

Colazione Iginio Massari

Besides Carnival, this is also the period for the celebration of love. With the arrival of St. Valentine's Day, Master Chef Iginio Massari has thought of specially-curated selection to amaze all lovers:

  • Valentine's Day Pralines - Special Edition

Raspberry chocolate hearts filled with raspberry ganache and white chocolate hearts filled with hazelnut cremino: the new version of Iginio Massari's Praline a Cuore designed for this Valentine's Day. When tasted, the chocolate shell enhances the velvety texture of the raspberry ganache and the gentle and delicate flavor of the hazelnut cremino, giving an enveloping aromatic experience.

Praline a Cuore

  • Aurora Valentine's Day Cake - Limited Edition

Master Iginio Massari's Aurora cake proposed in the shape of a heart to celebrate Valentine's Day. This ancient recipe, revisited by Maestro Massari without affecting its essence and simplicity, encloses a careful processing of clarified butter and a hint of almonds and vanilla scented with lemon, which adds personality to the batter. Delicate and light in taste, it is covered by a final dusting of white powdered sugar. A timeless delicacy.

Torta Aurora

  • Maritozzo Valentine's Day - Limited Edition

The iconic Maritozzo of Pasticceria Massari proposed in a new and tasty version for Valentine's Day: a soft brioches as light as a cloud welcomes inside a heart of melampo jam (made with apples and raspberries), fresh raspberries and a mousse with raspberry chocolate. An unforgettable experience that you will struggle to share with your other half.

Maritozzo al Lampone

  • Cremino di San Valentino - Limited Edition

Master Massari has also came up with a new iconic dessert to share on the holiday of lovers. The result is a tasty strawberry cremino with a heart of raw almonds and vanilla covered in a crunchy strawberry chocolate coating embellished with edible gold.


In addition to the specialties created for this special occasion, the most requested products (and those that are absolutely worth tasting) are the apple turnover, the cream puff pastry and the parisienne brioche for breakfast. While among the pastry counter the maritozzi, the tasting of mignons and macaroons and the chocolate monoportions are not to be missed. Cookies, sbrisolona cake and citrus cake are among the most popular baked desserts, while among the cakes, there's classic zuppa inglese, which follows the tradition of being soaked in alkermes, and among the iced cakes Regina and Primo Amore are the most popular. Maybe to be accompanied by a cappuccino, tea or hot chocolate, for a truly unforgettable sin of gluttony.

Galleria Iginio Massari Firenze
Via de' Vecchietti, 3
ph. +39 055 8025253

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