Italia su misura, a journey into the world of Italian handicraft
The guide dedicated to 100 of the best craftsmen of Italy
It was presented Monday, December 14, 2015 in Milan, at the exclusive Mandarin Oriental Milan in via Andegari 9, Italia su misura, the guide dedicated to 100 highly select addresses of Italian craftsmanship, made by the publisher Gruppo Editoriale in cooperation with Fondazione Cologni dei Mestieri d’Arte and OmA Osservatorio dei Mestieri d’Arte, with the support of the Maison Vacheron Constantin.
The presentation was accompanied by a meeting on Italian craft authoritatively led by Pier Luigi Vercesi, director of Sette – Corriere della Sera.
The debate was attended, along with Franco Cologni (president of the namesake foundation), Maria Pilar Lebole (Director of OmA), Marco Pagani (Brand Manager Vacheron Constantin Italy) and some major players in the world of communication: the well-known photographer and advertising Oliviero Toscani; the digital storyteller Felice Limosani and Maurizio di Robilant, president of the Fondazione Italia Patria della Bellezza.
If you want to discover the vitality of Italian art crafts, a new guide contains 100 addresses of excellence among shops and ateliers of craftsmanship.
Photographer Dario Garofalo entered in each of these workshops to capture the expertise of the master craftsmen at work. Ceramics and glass, jewelery and silverware, costume and accessories, mosaics and wrought iron, cribs and musical instruments.
Unique items, made by hand, the pride of Italian craftsmanship.
The book, produced with the support of Vacheron Constantin, is for sale on IBS and available in bookstores and Italian chains.
For the curious, some suggestions, including gifts and decorative items, you can find a preview of the portal Italia su misura, a platform that already brings together more than 300 addresses (to know more, read our article).