Rinascente Firenze launches the Beauty Bar project in aid of research
Until 19 May, Rinascente donates 10% of the month's proceeds to the Radioterapia Oncologica Foundation
Rinascente is a place where "things happen", where storytelling becomes storydoing, where the soul of commerce meets the soul of entertainment, experientialism and innovation.
Safeguarding the territory, making the most of its treasures and collaborating with organisations such as the Fondazione Radioterapia Oncologica di Firenze have always been a priority. Collaborations in the field of CSR are a way for Rinascente to be, every day, "for the city, with the city and in the city" and to bring important issues to the attention of the general public.
Beauty Bar per la Ricerca was born precisely from this need: to tell the story of a shopping experience that is increasingly aware, concrete and with a diversified purpose. Here, then, is one more reason to visit the Florence store in Piazza della Repubblica: until 19 May, purchases at the Beauty Bar space on the third floor have an extra value: Rinascente will donate 10% of the month's proceeds to the Oncology Radiotherapy Foundation. Rinascente and FRO, are thus beginning a concrete dialogue, continuing the project that started in Turin and will be developed throughout 2022 in the other Rinascente collection stores.
"Our department stores are extremely lively places: they need energy and care to be dedicated to them internally but also attention and sensitivity to intercept what surrounds them" says Pierluigi Cocchini, CEO Rinascente "We are proud to continue with the Beauty Bar for Research project together with FRO ONLUS, as it gives us the opportunity to talk about the concept of wellness in an increasingly broad and transversal way".
"We are delighted with Rinascente's proposal, which is sensitive and welcoming to organisations such as ours, and we invite all of you to take part in the Beauty Bar for Research initiative, where a gesture for beauty takes on greater value. We are supporting research together thanks to the Beauty Bar in Rinascente," said Bruno Gori, President of FRO Onlus.
The initiative was presented by Drusilla Foer, a special testimonial.