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perfumers florence
December 3, 2020

The artisan perfumers of Florence

Perfumes, cosmetics, fragrances for the environment... All what you want, strictly #ichoosemadeintuscany

Our journey in #ichoosemadeintuscany continues among ancient bouquets, miraculous creams and home fragrances prepared with great wisdom.
Small temples dedicated to beauty, workshops that smell of the past where the artisan tradition that has its roots in the distant Renaissance is carried on with passion every day. Elixirs made to measure, sold in ateliers in the city center.

Officina Profumo Farmaceutica di Santa Maria Novella

Officina Profumo Farmaceutica of Santa Maria Novella
Via della Scala, 16
ph. +39 055 216276
We cannot not start from the oldest pharmacy in Europe. The opening to the public of the pharmacy attached to the Dominican convent dates back to 1612, but it is from 1221 that the friars, just settled in Florence, began to study the properties of the herbs grown in the garden of the convent and to prepare medicines. It is of their herbs and their knowledge that Renè Le Florentin, perfumer to Catherine de' Medici, was used to create the Acqua della Regina, the fragrance that conquered the entire French court when Catherine went to Paris to marry Henry II of Valois. Medical remedies are no more, but the ancient fresh and citrusy bouquet, today Acqua di Santa Maria Novella, together with other perfumes, cosmetics, the iconic pot pourri in a silk bag and much more, have become world famous products.

Farmacia SS. Annunziata 1561

Farmacia SS. Annunziata 1561
Via dei Servi, 80r
Via Porta Rossa, 43r
Another ancient spice shop, particularly renowned for the formulation of products for the hygiene and aesthetics of the skin, created and recommended according to principles that take into account the seasonality, climate and psychophysical state of each individual customer. Keywords? Raw materials of excellent quality, meditated times and attention to the psychophysical state of the person. 

lorenzo villoresi

Lorenzo Villoresi
Via de' Bardi, 12
ph. +39 055 2341187
One of the best noses in Europe. In his Maison, Tuscan materials, aromas and colors meet with essences and spices from all over the world, creating unique and harmonious compositions, rich in nuances and different atmospheres. Famous and in great demand are his tailor-made perfumes, in which Villoresi contains the olfactory notes that best suit the personality and tastes of the client. In Via de' Bardi: the Boutique, the Garden of Aromas and an intoxicating Museum.

Sileno Cheloni

Sileno Cheloni
Via di S. Niccolò, 72r
ph. +39 055 0944476
Internationally renowned master perfumer - with clients in his portfolio such as Gucci, Harrods, Richard Ginori and IWC - in his OL'Factory in the heart of Florence, Sileno Cheloni creates tailor-made fragrances and unique olfactory experiences, such as the Sensory Dinner and the Incense Ceremony. A perfumer-explorer who uses rare natural raw materials, essences and fragrances to create alchemical symphonies that are completely personal and customizable. A true bespoke experience that involves the totality of the senses.

dr Vranjes firenze

Dr. Vranjes Florence
Via della Vigna Nuova, 30r
Via San Gallo, 63r
Via della Spada, 9r
Borgo la Croce, 44r
The infinite love in creating essences and the deep knowledge of the art of cosmetics are the basis of Dr. Vranjes Firenze's products. Pharmacist, chemist and cosmetologist, Paolo Vranjes creates balanced alchemy of emotions, which intoxicate the environment and those who have the pleasure of living in it, collections born from deep studies and knowledge handed down from generation to generation.


Officina de' Tornabuoni
Via de' Tornabuoni, 19/n
ph. +39 055 217481
The passion for know-how, the authentic heritage of 4 generations of Florentine officinal tradition and a precious botanical heritage give life to handmade beauty products that care for and pamper the person with extreme awareness. In the ancient spice shop you can discover all the cosmetics, perfumes, but also food supplements and herbal teas made in full respect of ancient knowledge. Natural products for the beauty and health of the body, the result of constant research and the perfect balance between tradition and innovation.


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