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Dolce Gabbana
December 17, 2020

The boutiques in Florence not to be missed for your Christmas presents

Nel cuore di Firenze, i marchi più celebri della moda internazionale ed esclusive chicche da conoscere

Fashion means Florence, and there are many world-famous brands that have their roots in this city, as well as many small and large brands of style and excellence that are absolutely worth getting to know.
For your Christmas presents, but not only, here are the boutiques where you can look for (and find) the perfect gift: to give to yourself and to others.


Red velvet curtains, big black crystal chandeliers and a grand staircase leading into the world of fashion. Welcome to the Florentine kingdom of Dolce&Gabbana, one of the world’s leading companies in the fashion and luxury industry, which has brought its unique  and unmistakable signature style to the fashion business. The Dolce&Gabbana boutique spreads over a two-floor, 464-square-meter space featuring three big shop windows on Via degli Strozzi. The boutique offers  both the men’s and women’s collections and an exclusive jewelry line. Don’t miss the special room on the first floor devoted to women’s evening gowns. 


Boasting one of the most beautiful views over the Arno river, the Ermenegildo Zegna boutique contains all the collections of the elegant menswear brand in its 290 square metres. From the exclusive Made to Measure service and the formal garments of Modern Tailoring to Luxury Leisurewear, the quintessential expression of casual clothing, and the ZZegna collection, in which traditional tailoring meets innovation and technological research. In 2020 Ermenegildo Zegna celebrates its first 110 years of elegance and sustainability, and continues to be an international landmark in masculine style.


The Faliero Sarti boutique is a world of scarves and fashion that blends wonderfully with the architectural setting marked by the use of iron and wood, the underlying theme of this journey through style. The boutique sells women’s and men’s scarves from the Faliero Sarti collection, all made in Italy with the finest yarns. For every collection, the brand’s designer, Monica Sarti, creates a limited edition scarf sold exclusively at the Florentine shop.


The first Giorgio Armani collection was created in 1975, when the designer revolutionized the men’s and women’s fashion world by changing proportions and modernizing lines. The collection has evolved over time and has become synonymous with style throughout the world. The Giorgio Armani collection is distinguished by extreme attention to details, sleek lines and the use of top-quality materials. The Florence boutique at Via de’ Tornabuoni 83r is dedicated to both menswear and womenswear, including make-up and fragrances. The 250 square metre store has nine windows, which this autumn and winter will feature a gorgeous display inspired by the softness of velvet, in which rigour meets finesse and fluidity, coming together in a new equilibrium of masculine and feminine. Meanwhile in the accessories section, the iconic la Prima bag expands with a series of new models for both daytime and evening wear.


On June 18th 2020, Guess unveiled its latest store concept with the re-opening of its flagship store in Florence - Via degli Speziali. Guess is launching a brand-new retail concept for key stores opening across Europe, with the objective of adding increased prominence to the collections and to provide customers with a more engaging shopping experience. A key element of the upgraded flagship stores is the introduction of a new and expanded “Denim Destination” area. Heralded by a white “Denim is our world” led light, the area features a central denim table and lightbox images presenting the brands iconic fits, while a new dedicated signage and a denim menu enhance the denim shopping experience. Moreover, the new layout also includes an updated accessories corner and increased wall space for spotlighting Guess merchandising and imagery. 


Ireri, the brand recognized for its high quality and style, embodies the essence of high Florentine craftsmanship in the field of leather manufacturing by creating veritable masterworks. Since 2008, the magnificent Ireri flagship store has been housed in the historic building Palazzo Gondi, which was once the home of Leonardo da Vinci. The bright boutique consists of three rooms: Sala Leonardo, Sala Michelangelo and Sala Raffaello. It offers the entire range of the brand’s collections: from the elegant Maison Ireri line to the dynamic Ireri and men’s style Iconic Homme lines, in addition to shoes, jackets, small leather goods, perfumes and scarves. This year a new partnership was established with the historical Farmacia Santissima Annunziata 1561, whose perfumes and cosmetic products of the highest quality are the protagonists of a new corner inside the boutique.


A stone’s throw from the Cathedral, in an elegant building with a stunning terrace overlooking Piazza della Repubblica and the city centre, is a top spot for high end shopping. On seven floors, shopping enthusiasts can choose from men’s and women’s fashions, cosmetics, homeware collections, designer objects and food, and appreciate the special focus on authentic Tuscan craftsmanship and tailoring. And that’s not all - unforgettable experiences and unique surprises await shoppers during the Christmas period. Aided by Lemax village collections, Rinascente is filled with the colours, materials, scents and sounds of the festive season, with not to be missed indoor scenarios ranging from food to everything for the home, from original to more traditional decorations. But the magic is performed outdoors: starting with the shop windows, which display the works by three master Nativity scene-makers from San Gregorio Armeno, and continuing with the building itself, decked with lights and oozing with warmth.


Ambitiously aspiring to represent the highest levels of quality, craftsmanship and style is what moved us over the last four decades and brought Stefano Bemer to be recognised as one of the benchmarks in Bespoke and Ready-to-Wear shoemaking. The magnificent space of the deconsecrated church in Via San Niccolò has recently become home to a temple of tailoring: after creating a legacy of pure florentine craftsmanship and style, Vestrucci sets a modern definition of the complex aesthetics of this century’s Florentine gentleman, made of harmony and balance and tastefully highlighted by a few bold accents.


All-Italian craftsmanship and luxury for Stefano Ricci, the Florentine fashion house which produces men’s clothing and accessories. The two yearly collections designed by company founder Stefano Ricci are showcased in Florence in the sumptuous shop housed in Palazzo Tornabuoni: 850 square metres filled with suits that can be hardly found elsewhere and customised to the manager’s requests. The Florentine boutique has two surprises in store for customers: the designer’s frequent presence and the precious SR Home Collection on the lower floor.


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