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Issue n.10 -  S/S 2009 - ph- Carla Coulson

Marta Innocenti Ciulli
ph. cover Ermanno Scervino - Carla Coulson

April 28, 2020

The elegant women of Ermanno Scervino

Second appointment with the shots taken from the shots published on Firenze Made in Tuscany. Here is the monograph of the maison Ermanno Scervino

Twenty minutes from Florence to reach the fairy world of his farm in Bagno a Ripoli, in the languid countryside that is Chianti.

Green, glass, wood, metal and silence. A magical place, interrupted by the delicate buzz of the collaborators, where the workshops (tailoring, knitwear, leather goods, atelier, junior clothing, prototype making and development, all in constant dialogue with the style offices), which create demi-couture collections so close to the skilful workmanship of high fashion, are concentrated.

The maison Ermanno Scervino is the union of two people: in reality the partners are called Ermanno, the creative, and Toni Scervino the entrepreneur. The year 2000 saw the birth of Ermanno Scervino and its debut was with goose down jackets - revolutionizing a sector where style is preferred to comfort by bringing down from the Alps to the city - making it a luxury, glamorous and elegant garment. 

From there, refinement and romance were the ingredients that made this all-Italian brand great and famous. Collections of excellence without illusions or special effects, but a continuous search for harmony.

Fashion at the service of women, the clothes approach the body following and respecting it. The waistline of the dresses is often marked, and the necklines highlight the sensuality of the neck, sheath dresses with a slippery skirt or just flared line. The coats have wide and cosy lines or quick and quick pencils.
But everything in the Scervino is identified in cuts and lines of clear sartorial matrix aimed at a high quality taste. The strength of the brand also lies in the search for fabrics, which Ermanno often designs and designs personally.

One constant: the use of lace. A point of pride has been to bring together the excellence of Made in Italy, or rather Made in Tuscany, in an area that has always been identified as a synonym for trousseaus, where handmade goods are known and exported all over the world.

It has been on the catwalks of Milan Fashion Week since 2003. In 2002 the men's collection was born, he was guest of honour at the 83rd Pitti Immagine Uomo with a fashion show event in the Salone dei Cinquecento in Palazzo Vecchio.


In this article we talked about Ermanno Scervino


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