text Virginia Mammoli
In the colourful world of Ilaria Minniti
The hostess of Artemisia tells her story between flowers and nature
When did you realize that flowers would be your life?
I discovered the world of flowers nearly by chance, about twenty years ago, when I happened to help out a florist, and I immediately realized that it was the right path for me. I was studying contemporary art at university at the time and I believe that my artistic feeling contributed to my decision.
Who are your most trusted suppliers?
We work with local suppliers, in particular, from the Pistoia area, for unusual plants that adapt to different home environments and are easy to take care of.
The bouquet that means “I love you” and the one that instills courage?
We have a Love Bouquet, which combines classic red roses and garden roses, St. John’s wort berries and soft and natural green leaves, and the Joyful bouquet, a mix of exotic flowers, poppies and wild herbs. But in addition to having a meaning, flowers make people feel better, which is why it is important to treat other people and oneself to them.
What are the latest floral design trends?
It’s going to be a season of bright colors, unusual matchings full of energy, geared towards eco-sustainability, and the rediscovery of dried flowers, which allow us to create spectacular and big-sized installations designed to last.
Your love of Florence through three works of art.
At the Uffizi Gallery Judith Beheading Holofernes by Artemisia Gentileschi, who inspired my shop’s name; The Deposition from the Cross by Pontormo, in the Church of Santa Felicita, and the Vase of Flowers by Jan Van Huysum at Palazzo Pitti.
Flowers and colors that enhance the lily, Florence’s symbol.
The yellow Craspedia globosa, the indigo anemone and the purple Clematis and variegated tulip.
