text Teresa Favi
Valentina De Santis, manager of International Motors
Founded in 2014 in Florence and Arezzo with expertise in top automotive brands
International Motors in a few words…
It was established in 2014 because of Jaguar Land Rover’s plan to have its own headquarters in Florence and Arezzo. We keep growing in terms of both staff, with 50 employees and an average age amongst the youngest in the sector, and brands with three branches between Florence and Arezzo.
What brands do you represent?
We currently represent Jaguar Land Rover, Dodge, RAM, MG, Yamaha Motor and, starting this year, also Sportequipe and ICKX.
How is the luxury concept changing in the automotive world?
Innovative choices, starting with the transition to electric vehicles integrated with advanced technology and sustainable visions, are molding the industry, in addition to ultramodern design, customized services, an exclusive and responsible driving experience.
The showpiece of your service?
The utmost attention to customers. Prestigious vehicles, exclusive and customized services that transform the purchase into an unforgettable experience. We work in partnership with major local businesses such as the Ugolino Golf Club, restaurants Enoteca Pinchiorri, Gucci Osteria, Chic Nonna, in order to ‘pamper’ our customers with offerings that go beyond the mere purchase of the product.
The future challenges?
Sustainability, which is among our priorities as shown at our IMLuxuryTalks, forums that explore enterprise growth and local development. We would like to improve customer experience through state-of-the-art technology, while maintaining customization at the core of our business. Along with the students of Florence’s SSATI school, we developed a blockchain solution to optimize maintenance service. The goal is to make luxury tangible also by offering exclusive services.
