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the house of gucci
March 11, 2021

Filming continues on The House of Gucci, starring Lady Gaga and Adam Driver

After Rome, Valle d'Aosta, Milan and Lake Como, it will also be the turn of Florence, the city of origin of the Gucci family

Shooting began in Rome in February on The House of Gucci, one of the most eagerly awaited films of 2021, which in the year in which the famous Florentine fashion house celebrates 100 years of history, tells the story of the Gucci family, including the controversial case of the murder of Maurizio Gucci, grandson of the founder and played by Adam Driver, commissioned by his ex-wife Patrizia Reggiani, played by an unusual Lady Gaga, who bears a striking resemblance to her character.

Next to Adam Driver, a brunette and scarfed Lady Gaga, almost unrecognizable

After Rome, the filming of the movie directed and produced by Ridley Scott stopped in Gressonet-La-Trinitè, in Valle d'Aosta, from which the first images of Driver and Lady Gaga on the set were leaked. It was the perfect location to reconstruct Saint-Moritz, where the Gucci family was at home.

Currently, the mega-production is at work in Milan, where the complete cast should be at work, shielded from any possible approach: Al Pacino as Aldo Gucci, Jared Leto as Paolo Gucci, Jeremy Irons as Rodolfo Gucci, Maurizio's father, and Camille Cottin as Paola Franchi.
Among the sets, via Festa del Perdono, where the State University is located, via del Gesù and via Santo Spirito, two of the main arteries of the Quadrilatero della Moda (Fashion District), which certainly could not be missed, and via Marina (not far from the building in Corso Venezia where Maurizio Gucci was killed), where filming is scheduled to begin on March 20.

Around March 17/18 will be the turn of Lake Como and Villa Balbiano, in Ossuccio.

Subsequently, filming will also arrive in Florence, the city of origin of the family and of the maison itself, founded by Guccio Gucci from a small leather accessories workshop.

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