Ginarte goes street, collaboration with contemporary artist Manuela Merlo arrives
The Tuscan brand presents the new label that pays homage to street art and depicts the personification of the spirit of art
After the three labels created by the Dutch painter Lou Thiessen, a reinterpretation of the works of the 16th century Mannerist artist Pontormo, and the two editions dedicated to the famous Mexican artist Frida Kahlo, Ginarte is back with a new label with a modern, young and unconventional artistic language.
The drawing on the bottle is the work of artist Manuela Merlo, in art UMAN, who, once again, makes a female figure the protagonist, in this case a symbol and personification of the spirit of art and guiding spirit, which has always inspired the company in the realisation of its colourful and strongly recognisable bottle designs. The elements that characterise the new label are the clasped hands and the paintbrush, which tints the woman's face with a marked stroke of bright red colour, dominating the composition and reaching outwards. A symbolic connection capable of uniting viewers with the work and the artist through the language of Art.
'Ginarte is a journey into beauty, it is the union of 13 different botanicals, which, in the past, were used for the preparation of colour pigments by Renaissance artists. It is the union of different elements that, distilled and then put together, convey unique emotions' says Francesco Bargellini, Ginarte's marketing and sales manager, who continues 'after the success of previous collaborations and labels and the results obtained, we wanted to approach and approach new artistic forms, trendy, and close to a young audience. Hence the collaboration with UMAN and the encounter with our gin and our bottle, which becomes a blank canvas, a wall, a means of expression and communication for Manuela's drawings and her street art'.
A hymn to street art as free expression, without boundaries, and which sees urban spaces as working environments and which establishes a connection between the artist, the observer and urbanisation itself, without any limits or constraints.
The strength of street art is undoubtedly its usability by a wide public, it is an accessible form of art, free from schemes and boundaries and not confined within the walls of a museum' says Manuela Merlo, aka UMAN, artist and founder of uman_art, who concludes 'walls, everyday objects, and even bottles become free spaces on which to draw and unleash one's creativity, making them unique pieces'.
The bottle with the new label is available at www.ginarte.it in 700ml format, priced at 39.50 €.