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March 5, 2021

Human Poetics: Polimoda's fashion movie at Milan Fashion Week

The secrets of the first fashion movie made by Polimoda, featuring the places of a magical and secret Florence

On the occasion of the Milan Fashion Week Women's Collection 2021, Polimoda unveils the brand new fashion movie set in the evocative setting of Florence.


A story that celebrates the creative journey of 20 young fashion designers. A contemporary look at a new Renaissance based on research into the body and space. 20 young designers at the end of a fourth year of fashion design, decidedly out of the ordinary. 20 collections that authentically express the complexity of the historical period we are living in, but also the urgency to look beyond. 20 iconic Florentine locations suspended in anticipation, in a city that wants to return to being the heart of restarting, the cradle of a new Renaissance.


These are the ingredients of Human Poetics, the first fashion movie made by Polimoda.
"The search for space through the body. A human poetics that puts the being back at the centre of the creative process, re-establishing a harmonious union between art, nature and architecture," explains the new director of Polimoda and curator of the project, Massimiliano Giornetti. "A unique, cultured, human-centred project, innovative in its thinking. Able to delicately resolve the inner creative clash that characterises the design of every fashion collection. For me, geometric structures and shapes represent the essence of creation, just as they did for Vitruvius, considered the most important architectural theorist of all time. As in Leonardo's most famous drawing, man merges in an absolutely proportional way with earth and the universe, giving life to a new Renaissance. It is precisely from Florence and in Florence that a dialogue of lines and shapes, cultural contaminations that lead to a rapid discovery of poetic emotions, begins again.

Each collection is the fruit of the aesthetic and creative growth of Fashion Design 4th year students, selected by Giornetti, their mentor in their final year of study. They are the Italians Ginevra Allegri, Alice Baggio, Ilaria Bellomo, Robert Fioschi, Lucia Garofalo, Emma Gini, Benedetta Mandoli, Francesca Monaci, Thomas McGovern, Gianluca Padula, Serena Schettino and Francesca Zangrillo, but also Nicolas Bollinger from France, Carmen Luengo from Spain, Yi Ding and Yixuan Zhangd from China, Diana Oscós from Mexico, Karel Martinez from Peru and Zhanna Diakonenko and Polina Popova from Russia.

Each collection has a different location as a backdrop, iconic and less-traveled places in the city that tell of a new, contemporary, evocative Florence. Symbolic places of culture such as the Biblioteca Nazionale Centraledi Firenze, the Stibbert Museum, the Museo Marino Marini Firenze, the Galleria Romanelli and the Centro per l'arte contemporanea Luigi Pecci in Prato.


Icons of the city's architecture such as Palazzo Borghese and Palazzo della Borsa (seat of the Chamber of Commerce). Symbolic spaces of Florentine social life such as the Cavea del Teatro del Maggio Musicale Fiorentino, the Ippodromo del Visarno, the Sferisteriodelle Cascine, the Cantiere Florida Theatre and the Odeon Firenze Cinema.


Green jewels such as the Giardino Corsie and Serre Torrigiani, but also metropolitan and unconventional elements such as the Istituto di Scienze Militari Aeronautiche, the Manifattura Tabacchi, Mercafir - the Florence Food Market, the International Garage and the pedestrian walkway of Ponte all'Indiano that contrast with historical Florentine excellences such as the Officina Profumo-Farmaceutica of Santa Maria Novella.

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