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Bagno Annetta (ph. Lorenzo Cotrozzi)

text Martina Olivieri

The best beach clubs in Forte dei Marmi

Places with unique charm to fully enjoy the summer

There is still a somewhat retro air among the traditional gazebos of the Forte dei Marmi ‘bagni’ or beach resorts. Everything, or almost everything, has remained unchanged. The colors of the beach huts alternate one behind the other in a game of imperceptible contrasts, white linen dresses flutter at the water’s edge waiting for an aperitif at sunset. If you close your eyes, you can almost feel that slow-flowing seaside life. That scent of spaghetti with clams that you look forward to all year round, the distant chatter in the shade from the first rays of the sun. Modernity has also arrived here but has not erased the vintage charm of the villas overlooking the sea, the long beaches and the beach resorts, where a seaside holiday becomes an enchanting story to remember and tell.

If you want to continue your day with a magical aperitif, find the best ones here; click here for the best restaurants by the sea and here for the villages not to be missed near the sea!

Its fame precedes it. Always a favourite destination for great poets such as Montale, Ungaretti and D’Annunzio, and singers of the calibre of Edith Piaf, Mina and Ray Charles, Alpemare Beach Club is a magical place where la dolcevita has never waned. Thanks to the Bocelli family who completely renovated the old “bathing establishment”, transforming it into a relaxing oasis for its customers, today it is one of the gems of the coast. No beach umbrellas, but 48 delightful tents each with a cabin, a combination of innovation and total respect for tradition. Comfort and elegance, but also discretion and attention to the customer’s needs are the core values at Alpemare.  The restaurant is at the complete disposal of guests and offers a simple but not obvious biodynamic cuisine that includes refined, creative combinations that appeal to all 5 senses.

Bagno Alpemare (ph Andrea Dughetti)

Maitó Beach Club
From the long experience of the Maitó restaurant, protagonist of the Versilia scene since the roaring 1960s, comes the refined hospitality of the Maitó Beach Club, one of the novelties of the summer in Forte dei Marmi. The majestic power of the Maitò 1960 comes from the merger of the Maitò restaurant, the Maitò beach and the former Orsa Maggiore bathing establishment, which allowed for the creation of a 300-square-metre swimming pool with extra-luxury facilities, hydromassage areas and a beautiful corner bar. Poolside loungers and tents for relaxing, sipping a cocktail in the sun and experiencing dreamlike emotions in an elegant and relaxed atmosphere.

Maitó dal 1960 (ph Andrea Dughetti)

Augustus Beach Club

74 fully equipped tents, 2 restaurants, 1 heated saltwater pool and the opportunity to enjoy many water sports. Augustus Beach Club is a glamorous oasis with typical fortemarmine tents set up with every comfort to make your days on the beach even more enjoyable. The beating heart of this new place-to-be, Bambaissa Restaurant, offers an à la carte menu with specialties borne of the area's typical biodiversity, for a culinary experience to be discovered every day. For special occasions, Bambaissa organizes private dinners under tents by the sea, with five-star service.

Augustus Beach Club (ph Andrea Dughetti)

Bagno Piero
From the Agnelli to the Barilla families, Bagno Piero has been hosting the big names in Italian industry and beyond since the 1930s. Here, where there are still wooden beach huts with terracotta tile roofs, wooden pedalos and sailing boats, the hands of time seem to have stopped. giving Versilia back that romantic and even slightly retro atmosphere that characterized the holidays of times past. The ideal location for lunch with the scent of clams, the speciality here, and a holiday to be enjoyed in the shade of the seafront canopies that still flutter, bringing an echo of a distant memory.

Bagno Piero (ph. Lorenzo Cotrozzi)

Remo Beach Club

Conceived as a precious garden by the sea, the Remo Beach Club is the place to experience the beauty of the sea and the rhythm of Fortemarmina summer events. The traditional green roller blinds tell the beautiful story of the ancient and elegant flavor of Versilia, and give the beach with their movement marked by the sea breeze a unique charm. Behind the large tents that tell the story of summer, traditional wooden cabins welcome guests to a space equipped with every comfort. The swimming pool surrounded by greenery, the well-kept beach of fine sand, the restaurant and bar on the beach, spaces for relaxation and a service that can meet every need, make Remo Beach Club a magical space where to experience summer at the Fort.

Remo Beach Club

Bagno Silvio
A veritable institution in Versilia, Bagno Silvio has been run by the Dazzi family for over five generations. It was 1919 and the capital of Versilia nightlife was becoming a holiday destination for several noble families such as that of Cavaliere Alfredo Susini, who had bought a seafront villa with a small adjoining beach. Pietro Dazzi had been entrusted with maintenance of the garden, but not the beach.  Pietro suggested to the owner that it could be taken care of by his son Silvio, who thus began life as a beach guard. The beach opened with only two cabins, but it expanded from year to year, until the Cavaliere offered it under management to Silvio, who gave it his name. Here, as always in the past, the atmosphere is familiar, informal and reserved, where discretion is paramount. It is the ideal place to enjoy Versilia’s most authentic flavours, including the famous Silvio’s anchovies and linguine with scampi and lime.

Bagno Silvio (ph. Lorenzo Cotrozzi)

Bagno Gilda
We are in the realm of Riccardo Di Giovanni, owner of the historic and elegant Bagno Gilda. A charming establishment that has always made its history and love for its customers its stylistic features. A veranda awaits you 80 metres from the sea where you can taste the most delicious Versilia and seafood specialities. Restaurant also open for dinner, opening times: 12/15 for lunch; 19/22 for dinner.

Bagno Gilda

Bagno Alcione
One of the longest-established names of the coast, where privacy, relaxation and elegance are the watchwords. Over time, Bagno Alcione has modernized and refined its services, especially in the restaurant, which serves not only the freshest classic seafood dishes, such as spaghetti with clams, but also innovative poke bowls, a Hawaiian dish based on raw fish. The swimming pool, where swimming lessons are also available, is another of the many and varied services on offer, which include plenty of entertainment for children. Despite the new features and more innovative structure, renovations have always managed to preserve the vintage charm given by the gazebos that have always been a feature of this beach club.

Bagno Alcione (ph. Lorenzo Cotrozzi)

Bagno Santa Maria
Bagno Santa Maria was bought by the Pinzauti family, who fell in love with this little gem that has remained unchanged over the years. The new owners have renovated it without changing its more traditional soul. Bagno Santa Maria preserves the Forte dei Marmi-style of the early 60s. with the traditional green wooden cabins and tamarisks that protect the interior lounges from the wind. A beach where guests’ peace and privacy are paramount, and a restaurant that offers simple but refined dishes for a lunch overlooking the sea, where spaghetti with clams is always on the menu.

Bagno Santa Maria (ph. Lorenzo Cotrozzi)

Bagno Annetta

More than a beach resort, Bagno Annetta is a lifestyle, with an authentic, carefree atmosphere where summer is to be enjoyed to the fullest. Located in the Roma Imperiale area, after almost a century of history it continues to charm Italian and foreign tourists with increasingly innovative services.  Modernity and tradition blend on the wide golden beach, and the gazebos, spaced well apart, guarantee a holiday dedicated to relaxation and privacy. Each gazebo is organized with sunbeds, director’s chair, table, and set of beach towels for a holiday where no comfort is spared. The restaurant has an enchanting terrace overlooking the sea, where the colors of the tables and chairs reflect the blue of the sea. Among the restaurant’s specialties are spaghetti with clams, trio of tartare and seafood fritto misto.

Bagno Annetta (ph. Lorenzo Cotrozzi)

Bagno America

Bagno America came into being in the Seventies. It is located to the east of Forte dei Marmi, in the Roma Imperiale area, the most famous part of the town where over time well to do Italian and foreign families have built their villas. During the summer, and also at weekends, visitors from all over the world, including intellectuals and members of the jet set, come together in Forte dei Marmi with its particular lifestyle. In this atmosphere, Paolo and his wife Marcella built Bagno America, now managed by their daughter Veronica and her husband Cristiano, which stands out for its sobriety, elegance and simplicity and a constant endeavour to put guests at ease in a family environment. Among the services offered are a sailing school for children and teenagers, excursions in a private boat with skipper to explore the myriad inlets of the Ligurian coast, and hikes in the Apuan Alps with a mountain guide.

Bagno America (ph. Lorenzo Cotrozzi)

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