Chanel Fragrance & Beauty Boutique

• Via dei Calzaiuoli, 49r
• 055 298181
• www.chanel.com

In Florence, the city known for its long-standing perfume-making tradition, Chanel opened its first Italian boutique entirely devoted to beauty. In the heart of city center, inspired by the famous fashion house’s world, Mademoiselle Chanel’s aesthetic codes are reinterpreted through the brand’s creativity and modern approach. A simple design, high-tech materials, lacquered furniture and the brand’s signature colors: beige, black and rouge noir. The boutique covers a 60-square-meter surface and consists of a Make-up, Soin, Parfum area and a beauty consultancy space.