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For lovers of haute timepieces

January 15, 2020

T o be on time and on style

The world of haute timepieces brims with charm. Some love the extraordinary mechanism with its movement consisting of miniscule workings that make watches seem the only truly perfect thing in the world and some love the design, the lines, that sapphire or platinum detail. 

We take you on a tour of the best watchmaking boutiques in Florence where you can purchase timepieces by prestigious brands.

Cassetti Boutique Rolex Cassetti Boutique Rolex

Cassetti Boutique Rolex

The elegant shop spreads over three floors: the room on the ground floor has three selling desks and a shop window on the street; upstairs is a private selling room for high-end clients; on the second floor is the sales assistance room where highly qualified technicians take care of the precious timepieces. The go-to place for high watchmaking lovers.

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IWC-Cartier IWC-Cartier


Cassetti has been synonymous with high jewelry in Florence since its founding. The Cassetti Multibrand boutique features the artisan creativity of Cassetti Atelier, including custom-made jewelry and watches handmade by master goldsmiths, luxury wristwatch brands such as Bulgari, Chanel, Chopard, Longines and Tudor, jewelry by Bulgari, Chopard and Crivelli, as well as Cassetti-branded jewelry. The Cassetti boutique at number 33/r offers the complete Cartier and Iwc wristwatch collection.

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Chopard Chopard


In Via de’ Tornabuoni in Florence you will discover the real essence of Chopard Maison. Founded in 1860, Chopard is still a family-owned company, which creates iconic timepieces and jewelries.

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Officine Panerai Officine Panerai

Officine Panerai

The world’s first Panerai boutique, is housed in the Palazzo Arcivescovile (Archbishop’s Palace), which has been a watchmaking school, workshop and showroom since 1860.

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Omega Omega


The famous Swiss watchmaking brand has chosen an exclusive location for its Florentine flagship store with five windows giving onto Florence’s main shopping street: two floors spreading over 115 square meters.

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Vacheron Constantin Vacheron Constantin

Vacheron Constantin

Located in the unique setting of Ponte Vecchio is the first Italian space entirely devoted to Vacheron Constantin. In addition to the Vacheron Constantin concept which is found at the brand’s stores all over the world, this space features the charm of all the Ponte Vecchio shop.

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Locman Locman


The Locman jewelry shop in Florence is housed on the ground level of one of the city’s oldest buildings, Palazzo Tornabuoni. The Locman shop sells the full range of the men’s and women’s collections and the exclusive eyewear line.

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Enrico Verità Enrico Verità

Enrico Verità

This shop, which in 1985 was recognized as one of the eight oldest watch sellers in Italy, offers the best known wristwatch brands, objects of rare elegance and quality.

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U-Boat U-Boat


Oneof-a-kind wristwatches of the highest Tuscan craftsmanship. U-BOAT has a shop in Florence on the Ponte Vecchio, a place of wonder right in the heart of the city.

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Fani Gioielli Fani Gioielli

Fani Gioielli

Tradition, warm welcoming and expertise. These are the pillars that support Fani Gioielli, an institution on Florence’s luxury shopping scene. Fani Gioielli has also a history of passion for high watchmaking: it has been the authorized dealer of the prestigious Rolex brand since 1990. The pleasure of purchasing a great wristwatch or an elegant piece of jewelry in a sophisticated and welcoming place.

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Cartier Cartier


One of the most prestigious addresses in town in the halls of the historical Palazzo Corsi-Tornabuoni of the fifteenth century for the Cartier boutique in Florence. A flawless classicism together with a contemporary style, functionality and innovative materials give the store a luxury intangibile touch where craftsman tradition and innovation meet in a perfect balance.

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Bulgari Bulgari


The Bulgari shop is located on the ground floor of Palazzo Corsi-Salviati in via de’ Tornabuoni 56, the most important street in Florence for the shopping. The 200 square meter shop, whose elegant interiors mix Bulgari’s tradition with the contemporary design, offers the visitors a perfect service in an absolute privacy

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Fratelli Piccini Gioiellieri Fratelli Piccini Gioiellieri

Fratelli Piccini Gioiellieri

Located in the magnificent setting of the Ponte Vecchio, Fratelli Piccini offers jewelry made by Master artisans who carry on the traditional Florentine art of goldsmithing and high jewelry-making. Fratelli Piccini is also the authorized dealer of famous international brands including Patek Philippe, Mikimoto, Messika, Vhernier, Mimì and Corum.

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In this article we talked about Cassetti Boutique Rolex, IWC-Cartier, Chopard, Officine Panerai, Omega, Vacheron Constantin, Locman, Enrico Verità, U-Boat, Fani Gioielli, Cartier, Bulgari, Fratelli Piccini Gioiellieri


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