Tradition, warm welcoming and expertise. These are the pillars that support Fani Gioielli, an institution on Florence’s luxury shopping scene. History and elegance are the strengths of this jewelry shop whose collections express the passion for beauty and creativity, enhanced by the use of innovative design and materials, the key feature of all the brand’s creations. Fani Gioielli has also a history of passion for high watchmaking: it has been the authorized dealer of the prestigious Rolex brand since 1990. The pleasure of purchasing a great wristwatch or an elegant piece of jewelry in a sophisticated and welcoming place.