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On February 12, 1947, Christian Dior unveiled his first collection to the press: groundbreaking and elongated silhouettes, full-skirted dancing dresses, molded bodices, narrow and defined waists, accentuated hips, gently sloping shoulders and emphasized busts. Carmel Snow, editor-in-chief of Harper’s Bazaar, proclaimed it the “New Look”. And so, a fashion legend was born. In Florence, Dior has its home on Via de’ Tornabuoni, the heart of the city’s prestigious shopping district. The two-level space, designed by the famous architect Peter Marino, reflects the very essence of the French maison’s aesthetic appeal, in a sophisticated atmosphere that distills Dior’s timeless elegance, luxury heritage and creative spirit. The boutique houses the women’s, bags, shoes and accessories collections.

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