Launched by Giorgio Armani in 1981, Emporio Armani is the Italian designer’s pioneering line. Its logo, the eagle, has become a symbol for all young people throughout the world who love the Armani style and trendy and dynamic fashion. The collection has quickly evolved over the years. Today, it features a distinct but parallel identity to the fashion house’s first line, and it includes a complete collection of eyeglasses, wristwatches and jewellery. The store is based downtown Florence, in Piazza Strozzi, next to the historic building having the same name.