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Artisan skills and creative experimentation, Etro is all this and much more than this. The Milanese brand, established in 1968 by the visionary Gimmo Etro with its historic boutique housed in Palazzo Ruccellai, one of downtown Florence’s oldest buildings and a World Heritage Site, represents a world of elegance born out of the Etro family’s passion for travelling and history. The boutique offers the entire range of the Women’s, Men’s and Accessory collections, including the collection of travel bags in the brand’s signature paisley jacquard pattern. Owing to the materials and processing techniques employed and special skills in the use of prints, Etro is a fashion brand unique of its kind.

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