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La Perla

In 1954, Ada Masotti opened in Bologna a small corsetry workshop with a promising name, La Perla. Today, it is a worldleading brand in the underwear, nightwear, beachwear, prêt-àporter, hosiery and perfume fields. Its lines include: La Perla Villa Toscana, casual-chic style; Studio La Perla , dynamic and metropolitan- style underwear and beachwear; sartorial-style Nero La Perla and Grigioperla, for the men’s world. The elegant and sophisticated boutique in Florence welcomes customers in a space decorated with both classic marble and bright modern steel.

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