- Via de’ Tornabuoni, 68r
- 055 214133
Max Mara put its personal stamp on fashion from the very first collection in 1951: essentiality and precision, clean cuts and sleek lines. French-style models with a typical Italian twist. The Max Mara boutique is housed in the old building where the historic Florentine bookshop Seeber used to be, filled with sixteenth-century paintings and furniture that once belonged to the city’s most popular bookshop, today a temple of fashion.