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Paolo Gennari

The production of custom-made shirts is something of a family affair for Silvia and her husband Paolo Gennari, the business having been handed down for three generations. In this little artisan workshop you can watch all the stages of preparation and creation of a shirt: each one is crafted according to the tastes and requirements of the customer, who can choose not just the fabric and the model, but may also have it personalized with embroidered initials. The shirts are distinctive for their “Rose” logo and “Handmade in Florence” label, a guarantee of the very finest quality and of the provenance of the product.

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