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Principe di Firenze

The first Principe shop was started in 1930 downtown Florence, in Piazza Strozzi, by Sergio Doni who pursued the family tradition by making bespoke clothing, in particular, men’s shirts and ties. After eighty years, Principe goes on welcoming a sophisticated and international clientele and offering men’s made-to-measure suits, shirts, ties, belts, underwear, socks and nightwear, in addition to a wide range of women’s and children’s clothing and accessories.

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