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Roy Roger’s

The creator of the first Italian jeans in 1952, the Tuscan brand Roy Roger’s opened its Florentine shop. An over 120-square-meter boutique featuring both contemporary and traditional details, resins and wooden shelves made from original nineteenth-century barrels displaying the men’s, women’s and children’s lines. The shop offers the exclusive Made to Measure Roy Roger’s service, allowing customers to have their jeans personalized by choosing from a wide selection of fabrics, washing effects and accessories with the assistance of qualified staff members.

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