In the heart of Florence’s historic center, housed in a historic building and in a historic shop dear to Florentines and tourists alike. Here is where Souvenir has its Florentine home. It is the Old England Stores, started in 1924 to fill the needs of the many British expats living in Florence and in the nearby Chianti countryside. Located in this landmark shop, the world of Souvenir is designed for active, dynamic women who are attentive to details. The shop sells the full range of the brand’s clothing and accessory collections.