Fashion as history, the Atelier that produces both beauty and thought. Founded in Rome in 1960, Maison Valentino is one of the highest expressions of couture savoir faire and excellence. Under Pierpaolo Piccioli’s creative direction, a new set of values, that are both of the moment and faithful to its heritage, are created: grace and delicacy, both as attitude and as a silhouette; a celebration of individuality; emotional beauty. The same concept is the leitmotiv of the Florentine boutique, where the atmosphere of the building is far from that of a mere showroom and promotes a new architectural format in place of the more traditional boutique structure. The boutique sells the Valentino woman’s collections and Valentino Garavani accessories, eyewear and silks, and the perfume line.