Fendi special guest at Pitti Uomo 104

The men's spring-summer 2024 collection will be presented with a special fashion show in the Fendi Factory

The Fendi fashion show is the highlight of Pitti Uomo 104, scheduled to take place at the Fortezza da Basso in Florence June 13-16, 2023.

A special fashion show - featuring the brand's Spring/Summer 2024 men's collection - scheduled for the late afternoon of June 15 at the striking and recently opened Fendi Factory, the Maison's hub of excellence in the heart of the Tuscan countryside in Capannuccia (Bagno a Ripoli).

"It is a special place for our artisans and for the local community because it represents Fendi's heritage and creativity, cultivating the precious skills of artisans and preserving Made in Italy," said Serge Brunschwig, Chairman and Ceo of Fendi.

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear for the brand added, "I am thrilled that the upcoming men's fashion show will be held in such a special location for me, the beating heart of FENDI, a symbolic place of creation where development, innovation, craftsmanship training and production are united under one roof."

"I am particularly happy with the presence of FENDI, one of the most prestigious luxury brands on the global scene, at Pitti Uomo in June," said Antonio De Matteis, new President of Pitti Immagine, "precisely in the edition that marks my debut at the helm of the Company".

Finally Raffaello Napoleone, CEO of Pitti Immagine, concluded, "The FENDI event is also a precious and emblematic occasion for the city and its productive fabric. The Factory in fact is a large structure dedicated above all to leather goods, which represents one of the best expressions of the manufacturing tradition, industrial and artisan, of our territory and region."