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text Marta Innocenti Ciulli

March 3, 2022

An immersion in the blue

From Société Anonyme of Florence the new Denim Family collection

It's indigo blue the high-end capsule collection Denim Family, by Levi's Made & Crafted, presented at the Société Anonyme store in Florence (via Giovan Battista Niccolini, 3/F), took us back to the joyful atmospheres of the 1950s when the Levi's Denim Family line was designed to dress the whole family and included jackets, pants, shirts and dresses. For spring/summer 2022, Levi's, with artistic director Paul O'Neill, is relaunching this line with a collection that has been given the modernity of today.


There are 11 pieces inspired by the sportswear and utility wear of our generation, garments with pure, clean, simple lines, perfect to be mixed together, worn in layers or alone. Wide-leg pants, long or short dungarees, parkas with front pockets and a raised collar to be worn as a dress, jackets with a slightly flared line and collar, shirts of different lengths, just a little bit wide shorts. The indigo denim and the strong link with the history of the brand wins in everything.


A brand that is more than 140 years old, when Levi Strauss invented a simple pair of jeans that would forever change the way Americans and the world dress, whose craftsmanship uses the best materials and techniques, today one of the largest global leaders in jeanswear. The Levi's Denim Family line will be sold in Italy at the Société Anonyme store in Florence, Corso Como 10 in Milan and digitally at  

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