Pitti Uomo confirms the dates for the 100th edition: from 30 June to 2 July
Pitti gets going again: Pitti Filati from 28 to 30 June, then Pitti Uomo and Pitti Bimbo together, Fragranze in September
It's official. Pitti Immagina confirms the physical edition of the fairs. We will start with Pitti Filati from 28 to 30 June, then Pitti Uomo and Pitti Bimbo together from 30 June to 2 July, and Pitti Fragranze from 17 to 19 September.
Pitti Immagine president Claudio Marenzi explains how the events will take shape: "We are aware of the responsibility we have towards the entire fashion industry and the institutions (Government, Ice Agency, Florence City Council, Tuscany Region, business associations) that have shown great faith in and consideration for our work, which is why the entire company structure is working tirelessly to organize the fairs with the highest possible participation of exhibitors, buyers and journalists. In terms of quality and liveliness, we will be up to the Pitti standard and the expectations of the companies and, thinking of Pitti Uomo, it will be a 100th edition in the sign of concreteness and pride".
"The new dates for the fairs", says Pitti Immagine CEO Raffaello Napoleone, "are also the result of an in-depth discussion with the international organisations of major fashion events and in particular with the Italian system, including the textile fairs, so as to avoid overlapping and build a calendar with a market logic. We are confirming Pitti Uomo from four to three days to ensure that exhibitors optimise their time and expenses, offering them quality set-up solutions at reasonable costs. We will also enhance the Fortezza da Basso for the programme of events, where the exhibitors themselves will be the protagonists, as well as a selection of special projects dedicated to fashion research, new generations and the theme of sustainability. As far as Filati is concerned, we confirm the Stazione Leopolda venue, which is very suitable for an innovative functional, aesthetic and sustainable set-up, the right combination for an extra-ordinary period from all points of view".
"The reopening of the international fairs is great news - comments Antonella Mansi, president of the Centro di Firenze per la Moda Italiana - and my first thoughts and our gratitude go to the Mayor of Florence, Dario Nardella, who has made a personal commitment to the government to ensure that the issue of trade fairs is given priority attention in decisions on economic activities, advocating the Pitti Immagine fairs as an emblem and a concrete example of the need to revive a sector that is fundamental for the exports of Italian industry and for the economy of the city. Obviously I would like to thank the Government and in particular Ministers Di Maio, Speranza and Garavaglia, who have shown great sensitivity on such an important issue. Last but not least, I would like to thank the Region of Tuscany and in particular Councillor Marras, with whom the Centro and Pitti Immagine have been working for some time to relaunch the regional fashion industry and implement all the safety protocols necessary for our events".
"The reopening of the international fairs as of July 1 is great news - comments Antonella Mansi, president of the Florence Center for Italian Fashion - and my first thought and our gratitude goes to the Mayor of Florence Dario Nardella, who has personally committed himself to the government so that the issue of trade fairs would become a priority in the decisions on economic activities, pleading the cause of the Pitti Immagine fairs as an emblem and a concrete case of the need to restart a sector that is fundamental for the export of Italian industry and for the economy of the city. Obviously, I would like to thank the government and, in particular, Ministers Di Maio, Speranza and Garavaglia, who have shown great sensitivity on such an important issue. Finally, I would like to thank the Region of Tuscany and, in particular, Councillor Marras, with whom the Center and Pitti Immagine have been working for some time to relaunch the regional fashion industry and to implement all the safety protocols necessary for the holding of our events".
"I join in the thanks of President Mansi - says Claudio Marenzi, president of Pitti Immagine - because we have felt a strong and conscious mobilization around Pitti and the fashion fairs. We now have a great responsibility on our shoulders, but we are confident of a positive response from Italian and foreign companies and buyers. Starting today, here at Pitti Immagine, we will intensify our work even more to create the best possible edition of our fairs. We will soon be announcing the new dates".