Pitti Fragranze 2025
From 12 to 14 September, the international artistic perfumery to the Stazione Leopolda to present its latest novelties
From 12 to 14 September 2025, Florence's Stazione Leopolda will host the 23rd edition of Pitti Fragranze, the international exhibition dedicated to artistic perfumery and luxury skincare solutions. The event remains a benchmark for buyers, enthusiasts and industry professionals, offering an olfactory journey through the most exclusive notes and innovative formulas.
Pitti FragranzeComposizione: the guiding word of Fragrances 23
The 23rd edition of Fragranze has chosen the concept of Composition as its theme, a term that sums up the art of combining different elements in harmony. As Agostino Poletto, general manager of Pitti Immagine, explains: ‘Anticipating trends by offering a focused look at the latest developments from the most iconic and innovative perfume houses and brands, while at the same time scouting for the newest brands, has always been the goal of Fragranze.’
Composing means combining olfactory notes, raw materials and skincare formulas in perfect balance, like a work of art. The official artwork for Fragranze 2025, designed by Alessandro Gori, celebrates this idea, transforming the concept of composition into a sensory experience.
Pitti Fragranze Fragranze Highlights
Among the new features, launches, important returns and participants in this edition, we would like to highlight:
Meo Fusciuni
Now considered one of Italy's most important noses on the international scene, he returns to Pitti Fragranze, launching his latest olfactory creation, Isola: a fragrance that evokes suspended time and the sweet melancholy of summer, an intimate journey that becomes memory, light and contemplation. He also unveils the re-release of #1 Nota di Viaggio – Rites de Passage, the fragrance that started it all. A return to his roots, reinterpreted with a new sensibility, celebrating passage, transformation and the evocative power of perfume as a ritual.
Maison Lorenzo Villoresi
In September, Lorenzo Villoresi returns to Fragranze with a special artistic installation at Leopolda, presenting Teti, the new fragrance from the Mare Nostrum collection. ‘I was inspired by Teti,’ reveals Villoresi, "a mythological figure representing eternal youth and freedom. She is the most beautiful of the nymphs, linked to water and beauty, dancing freely and carefree surrounded by flowers and fruits never seen before." Villoresi will also open the doors of the Maison and the Perfume Museum at Via de Bardi 12 in Florence to Fragranze guests, offering tours to discover aromatic plants and the world of perfume.
Calé
Calé returns to Fragranze with some of its historic brands and chooses Stazione Leopolda to present two important new products: Saranghaeyo, which means “I love you” in Korean, is the name of the project by Sung S. Kim, photographer and businessman who wanted to create a sort of olfactory diary: each fragrance has a place, a short text and a reference year. Sober, rigorous, elegant, capable of generating emotions and reviving intense moments. Pesade: a new Korean brand born from the collaboration between founder Mok Young-kyo and artist Kwango Lee. A fragrance that leads you to discover your inner strength and potential through scent. A perfect expression of both aesthetics and olfaction, inspired by the figure of Dressage, a symbol of harmony between power and balance (the brand also has its own stand at the exhibition).
Olfattorio
In the Fragranze section, Olfattorio showcases the latest products from its leading brands and new brands making their debut at Fragranze, including: Antinomie: a brand created in 2022 from a collaboration with perfumers Pierre-Constantin Guéros and Bertrand Duchaufour. At Fragranze, Antinomie will present its latest creation. MiN New York: founded in New York by Chad Murawczyk in 1999, the brand produces each fragrance in Grasse, with the utmost craftsmanship. In addition to perfumes, it also offers bath products and candles. Swiss Perfection: the Swiss skincare brand presents exclusive collections and advanced anti-ageing solutions, with highly concentrated ingredients and plant extracts.
Soul and Skin skincare section
The refinement of gold defines the spaces of Soul and Skin, the new section dedicated to skincare: carefully selected brands present unprecedented achievements in face and body care, rituals and allies of beauty, wellbeing and care that are the result of study and research into raw materials. Here are the brands that have already confirmed their participation: Fejessence, Höbepergh, Lerève Beauty, Perennae, Petite Amie Skincare, Phosbeauty.
Events, Talk and Masterclass
MANE – Fashion & Fragrances Wearing the Future: A sensory journey through fashion and fragrances. During the presentation on Friday 12 September at 11 a.m., Mane will reveal how fragrance ingredients become a meeting point between creativity and sustainability. An innovative dialogue that opens up new perspectives for both sectors.
SETCHU Special Guest: Satoshi Kuwata presents his first set of fragrances.
Meo Fusciuni's Olfactory Memories: screening of the documentary film at the Cinema Teatro La Compagnia. On 12 September, the film, produced by the Roman production company Angelika, will be the focus of a special evening at the Cinema Teatro La Compagnia (7 p.m., Via Cavour 50/R, Florence), with a screening followed by a talk with Fusciuni himself.
Osservatorio Fragranze: market analysis and trends in artistic perfumery.
Talk at UniCredit Fragranze Arena on indie brands, market evolution and olfactory storytelling.
Calé Masterclass: Saturday 13 September at 12 noon, focusing on Korean brands Pesade and Saranghaeyo.
Pierre Guillaume Paris and Andy Tauer: twenty years of niche perfumery between technique and poetry. To celebrate Pierre Guillaume Paris's 20th anniversary, on Friday 12 September at 3 p.m., in the Talk Area of the Stazione Leopolda in Florence, there will be a talk moderated by Roberto Drago, co-founder of Kaon. On Sunday 14 September at 2 p.m., Andy Tauer, a pioneer of artisan perfumery since 2005, will invite the Fragranze audience to reflect on what it means to be niche in 2025.
Thomas De Monaco Parfums presents The Artist Line: Where Perfumers Take the Lead: For its debut, three fragrances will be unveiled on Saturday 13 September at 4 p.m. - Fleur Danger (perfumer: Ugo Charron), Jade Amour (David Chieze) and Neo Eden (Augustin Lemiere) - united by the theme “Flowers for Future”.
D:SOL presents Composition Flow - A 4-handed creation: Dennis Werner, founder and designer of D:Sol - Saturday 13 September at 5 p.m. - will be in conversation with Marie Urban Le Fevbre, perfumer, creator and teacher at Isipca. The meeting will be moderated by François Dahdah.
Experiential events with Danhera, Coreterno, Pigmentarium and Avere la Barba.
Pitti Fragranze
12-14 settembre
Stazione Leopolda
Viale Fratelli Rosselli
Orario: 10.00 – 18.00
Ingresso gratuito riservato agli operatori del settore
www.fragranze.pittimmagine.com
