Pitti Uomo 102 from 14 to 17 June at the Fortezza da Basso in Florence
Four days to discover novelties, trends and special projects in international menswear
The summer edition of Pitti Uomo will take place at the Fortezza da Basso in Florence from 14 to 17 June 2022. The fair dedicated to contemporary men's fashion broadens its temporal and physical horizons, proposing new contents and new collaborations, as well as a calendar of events and international launches that will focus on the most interesting and engaging inputs from the main fashion scenes, as well as the creativity and know-how of internationally renowned companies and designers.
The exhibition spaces in the Fortezza showcasing the new menswear collections and the entire world of men's lifestyle, will once again expand, as will the Pitti Uomo sections - Fantastic Classic, Futuro Maschile,Dynamic Attitude, Superstyling, with the S|Style sustainable style project increasingly integrated into the exhibition itinerary.
PITTI _ ISLAND is the new theme of the Pitti Immagine summer salons. An island as a still point, a fixed point, a physical and inner point, but above all a point of encounter and comparison. "PITTI _ ISLAND, the guiding theme for summer 2022, will be an imaginary island, connected with the whole world in a mutual and constant exchange. A land of selected botany, sociable and open, at times amusing, reflective and engaging, sensitive to ideas, to meet, to be together before resuming, each one, his or her own journey," explains Agostino Poletto, General Director of Pitti Immagine. "In all of this we read a perfect metaphor for our salons and the objectives we want to achieve at each edition, selecting the best of fashion creativity".
Wales Bonner is the Guest Designer at Pitti Immagine Uomo n.102. With a fashion show event in a Florentine location yet to be revealed, the designer of Anglo-Jamaican origin will present a preview of the new Spring-Summer 2023 collection of her namesake brand, Wales Bonner.
Ann Demeulemeester is the Guest of Honour at Pitti Immagine Uomo n.102. After last January's postponement, Pitti Uomo and Florence celebrate the maison's iconic style with a special project at the Stazione Leopolda, curated by Ann Demeulemeester herself.
The Fortezza da Basso and Florence become the launching pad for previews, projects, important anniversaries and special collaborations, the place-to-be for anyone who wants to be up-to-date and connected with the world of fashion and its continuous transformations. Some previews:
Roy Roger's, the first Italian denim brand, is celebrating its 70th anniversary with an event where the mini movie specially made by an exceptional director: photographer Bruce Weber, will be presented.
Robe di Kappa® chooses Pitti Uomo for the debut of its new SS23 collection, inspired by the Nineties and with a "preppy" taste, always in line with its style: Italian, classic, colourful.
The return to the Fortezza of the iconic FILA brand for the launch of new and evolutions for S/S 2023, centred on the combination of fashion and the playing field, tennis and basketball, elements deeply rooted in the brand's DNA. Furthermore, FILA launches its latest wager: high-tech running shoes together with an exclusive line of running apparel for men and women.
Antony Morato returns to Pitti Uomo to celebrate the brand's 15th anniversary. With the presentation of the new SS23 collection inspired by four cities, four new destinations on the journey he undertakes each season - Las Vegas, Sydney, Dubai and Detroit, and with a special party on 15 June at a location in the centre of Florence.
On the evening of 14 June, the Loggia of Piazzale Michelangelo in Florence will host a special event by Superga: the guest of honour will be supermodel and actress Emily Ratajkowski, ambassador and long-standing fan of the brand, who has designed a capsule collection perfectly combining the all-Italian heritage of the brand and the unmistakable style of the model.
On 13 June, on the occasion of Pitti Uomo, the collections of Polimoda's best talents will be on the catwalk in Florence.
The collaboration between Pitti Immagine and Rinascente continues. The Rinascente store will also host a series of initiatives dedicated to some of the protagonists of this Pitti Uomo: such as the shop windows in Piazza della Repubblica and the cocktail celebrating the sartorial denim of Incotex Blue Division; the installation dedicated to the iconic beachwear brand Mc2 Saint Barth; and the special pop-up dedicated to the responsible creativity of Soulland, Pitti Uomo's Danish Special Project brand.
Gucci presents the new café & cocktail bar Giardino 25 in Piazza della Signoria 37 with an invitation-only event scheduled for Thursday 16 June, attended by Giorgio Bargiani, Assistant Director of Mixology, The Connaught Bar, London and Martina Bonci, Bar Manager Giardino 25.