Andrea Grifoni of Silvano Grifoni Florence
The art of carving for timeless furnishings
A story of savoir faire that has its roots in one of the most authentic districts of Florence, San Frediano, where company founder Silvano Grifoni learnt the art of wood carving and its transformation into elegant, timeless furniture. The son of the founder, Andrea, who today successfully manages the company, has given it a contemporary look by combining production with a modern and efficient in house design office, able to respond to the needs and tastes of customers all over the world.
What is the company’s strong suit?
The value of its craftsmanship, which gives life to timeless creations.
Which is your most successful product?
Our beds represent the company’s core business. Since 2004 we have also been making bathroom furniture.
What are your most significant current projects?
Our strength is tradition and continuity. For more than 60 years we have been furnishing prestigious homes and high class boutique hotels around the world.
How much does Made in Italy count in your products?
The appeal of Made in Italy abroad is very strong and is growing. In our case it is correct to speak of Made in Italy, and even more so of made in Florence. We have made the Florentine and Sienese 19th century tradition of the art of carving our own to produce furnishings of great elegance.
Your thoughts in a few words on each of these three concepts: identity, service, tradition
Our company stands out for its highly recognizable products, an essential value to have an identity on the market. Care and attention to the product are something more than a mere service offered to the customer, they have been part of our DNA and the company philosophy for 3 generations. So we really can speak of a well-established tradition.
Your Florence in three places dear to you
The San Frediano district is dear to my family, it is the place where my father Silvano started work as an artisan. Then the peace of the Florence hills and Ponte Vecchio, a strong, unique symbol of our Florence.