Connect with Firenze Made in Tuscany

Sign up our newsletter

Get more inspiration, tips and exclusive itineraries in Florence

pitti uomo 104
May 15, 2023

Pitti Uomo 104 at the Fortezza da Basso from 13 to 16 June 2023

Events, fashion shows and presentations: all the events to mark in your diary

Pitti Uomo 104 will take place in Florence from 13 to 16 June in a Fortezza da Basso featuring guest designer Eli Russell Linnetz, founder of ERL. Four days during which the reference event for men's fashion and lifestyle will host the protagonists of international menswear, leading brands and the most innovative projects, with a programme of previews, events and appointments not to be missed.

"In a year that is certainly not an easy one for the sector we represent, our event has more and more appeal: it is chosen and rewarded as an unmissable stage to make itself known and to meet its international clients," comments Raffaello Napoleone, CEO of Pitti Immagine.

PITTI GAMES is the new theme of the summer salons. Play, that is the watchword. Because the game is a playful, challenging but above all creative dimension, synonymous with energy, commitment and a desire to win. All ingredients that Pitti Immagine brings to the table through fashion and lifestyle. "PITTI GAMES is a theme that goes very well with the climate of optimism with which we are preparing to open the next fairs," says Agostino Poletto, general director of Pitti Immagine. "This is why we have gone so far as to imagine the Pitti fairs as a large game table on which to have fun, reflect, put down the cards. In short, the game gives us a lot of input, in life and in our work".

PITTI GAMES, Pitti Uomo 104

The Pitti Uomo 104 Guests:

  • A few months ago, it was announced in advance that Fendi will present the Spring/Summer 2024 men's collection right in Florence, on the occasion of Pitti Immagine Uomo 104, with a special fashion show scheduled for the late afternoon of 15 June at the evocative and recently inaugurated FENDI Factory, the Maison's centre of excellence in the heart of the Tuscan countryside in Capannuccia (Bagno a Ripoli). HERE all the details.

Fendi Factory ph. Andrea Ferrari

  • Other news that we can already reveal is that Eli Russell Linnetz is the Guest Designer of the edition. The Californian designer will present in Florence - with a fashion show scheduled for Wednesday 14 June - the Spring-Summer 2024 collection of his label ERL, and will tell his vision and his crossover world between fashion, design and lifestyle by creating a project specifically for the occasion.

  • In Fortezza, the Designer Project is CHULAAP. Chulaap's happy fashion colours Pitti Uomo, with a special installation in the Sala delle Nazioni. The brand - founded in 2015 by Chu Suwannapha, a designer from Thailand by origin and South Africa by adoption - has been able to stand out in the contemporary men's fashion scene thanks to an overwhelming mix of colours, shapes and textures. On Wednesday 14 June, at 2 p.m. in the Sala delle Nazioni, the Designer Project at Pitti Uomo 104 will also feature a special presentation by founder Chu Suwannapha.

CHULAAP, Designer Project

Calendar of events in the city:


Rinascente Firenze will officially celebrate its architectural, brand mix and interior fitting renovation with "Be Florentine", a two-day event on the occasion of PItti Uomo 104, a celebration of the typically Florentine cultural richness and beauty. On Tuesday 13 June at 9 a.m., the ToscaNino terrace on the fourth floor of Rinascente will host the press conference launching the events and the window display project realised in collaboration with Slowear. Also on Tuesday, Palazzo Vecchio and its magnificent Salone dei 500 will open its doors exclusively to Rinascente for a dinner experience in perfect Florentine style and a private live concert. The following day, Wednesday 14 June, a light dinner and an exclusive party will animate the store in Piazza della Repubblica and the spectacular Purple Gallery, a 1,000 m2 crystal gallery created in front of the store for the occasion.

  • Homage to Florence. LUISA BECCARIA for CORRI LA VITA

Fashion and solidarity are the protagonists of an exclusive event on Tuesday 13 June, at 6 p.m., for Luisa Beccaria's fashion show, which supports the projects of CORRI LA VITA Onlus in favour of women affected by breast cancer: for the first time, the Frescobaldi garden will welcome 300 selected guests who, with a generous donation, will attend the fashion show Homage to Florence by the Lombard designer, thus contributing to support the initiatives of the Florentine Onlus concerning prevention, early diagnosis and treatment of breast cancer. For reservations write to no later than Friday 9 June.


Wednesday 14 June from 9.30 to 10.30, preview and presentation of the book 'The Book' by Stefano Ricci.


The opening cocktail for the new Valentino Maison boutique in Florence at Piazza della Signoria 13, Wednesday 14 June from 6 to 8 pm.

  • LUISAVIAROMA presenta Runway Icons

LuisaViaRoma, in collaboration with British Vogue and Edward Enninful, presents Runway Icons, a multi-brand fashion show in Florence on 14 June at Piazzale Michelangelo. Runway Icons illustrates the evolution of fashion through the decades, establishing a visual dialogue between past, present and future. The show presents looks from over 50 international brands, who will bring on the catwalk outfits that symbolise both their heritage and their contemporary DNA together with a selection of capsule collections created exclusively for LuisaViaRoma.

You may be interested


Connect with Firenze Made in Tuscany