Pitti Uomo 109 at the Fortezza da Basso from January 13 to 16, 2026

Everything is ready for the winter edition of the event dedicated to international menswear

From January 13 to 16, 2026, Florence will host the 109th edition of Pitti Immagine Uomo, the most prestigious international fair dedicated to menswear, at the historic Fortezza da Basso. The event cements the city’s status as a global capital of men’s fashion, with over 700 brands on display, approximately 44% of which are international, alongside a calendar packed with novelties, events, and exclusive installations.

“Each edition of Pitti Uomo is the result of research, travel, and connections that our team weaves together by studying the main fashion scenes in depth, going directly to meet designers and brands to see how they work, how they move, and how they are perceived,” comments Raffaello Napoleone, CEO of Pitti Immagine. “With the same care, we visit stores and department stores, listening to their different needs. Pitti Uomo is born from this observation and, consequently, from the insight into how supply meets demand. That is why coming to Florence represents real opportunities, especially at a time of undeniable transformation.”

Motion: The Theme of Pitti Uomo 109

The winter edition revolves around the theme Motion, a symbol of dynamism, transformation, and progress. The advertising campaign was entrusted to Chris Vidal and Tuomas Laitinen of SSAW, who interpreted the theme through black-and-white photography, capturing the fluid elegance of Soshiotsuki garments in a fleeting moment of movement, like a frame from a sequence behind the camera.

Fortezza Mood On

The exhibition spaces of the Fortezza da Basso become an integral part of the visitor experience. Among the most anticipated installations:

Ancient/New Site by Marc Leschelier: located in the central area of the Fortezza’s Piazzale, this site-specific architectural work intertwines multiple languages, breaking the traditional rules of architecture.
Futuro Maschile and Piano Attico: redesigned by DWA - Design Studio, these spaces create a dialogue between contemporary menswear and environments specifically designed to highlight innovation.
HiBeauty: a section dedicated to niche perfumery, featuring 10 independent European and Asian brands, bringing a cross-over between fashion and lifestyle into the Futuro Maschile pathway.

The Pitti Uomo Journey: 5 Sections Between Tradition and Innovation

The Fortezza da Basso transforms into a department store of men’s fashion, organized into five main sections designed to meet the diverse needs of the market:

Fantastic Classic

The heart of formal menswear, where historic Made in Italy brands meet emerging designers. Contemporary and classic tailoring blend to create an elegant, constantly updated wardrobe.
Featured brands: Brunello Cucinelli, Caruso, Aquascutum Active, AT.P.CO, Piacenza 1733, Stefano Ricci, Tramarossa, Lock & Co. Hatters.

Futuro Maschile

Dedicated to contemporary menswear, this section showcases research projects and international collaborations. Hybrid styles, innovative fabrics, and luxury details define a new vision of the men’s wardrobe.
Key brands: Alden New England, Alexander Hotto, ETiAM, Frescobol Carioca, Giabsarchivio, Labo by Marvielab, Zen.

Dynamic Attitude

Sport and streetwear take center stage with collections designed for an active lifestyle, combining technological innovation with vintage references.
Main brands: Barbour, Bogner, Cycle, Dstrezzed, Helly Hansen, Kangol, Sun68, Superdry.

Superstyling

A forward-looking section featuring genderless cuts, experimental silhouettes, and seasonal materials, capable of capturing emerging social trends.
Selected brands: Armor Lux, Astorflex, D.A.T.E., Flower Mountain, Harris Wharf London, Shoto, Taakk.

I Go Out

The outdoor section merges fashion and lifestyle, offering versatile outfits and functional accessories.
Representative brands: Fjell^, Icebreaker, Keen, Snow Peak, Scandinavian Edition, Côté&Ciel.

Special Events at Pitti Uomo 109

In addition to the exhibition collections, Pitti Uomo 109 will host a selection of special events and runway shows featuring internationally acclaimed designers, key figures in contemporary menswear.

SOSHIOTSUKI

Soshi Otsuki, the Japanese designer and 2025 LVMH Prize winner, will be a Guest Designer at Pitti Uomo 109. His brand, SOSHIOTSUKI, will present a unique style — Made in Japan filtered through the concept of Made in Italy — merging tradition with modern sartorial artistry in an exclusive runway event in Florence.

Hed Mayner

Hed Mayner, founder and creative director of his eponymous brand, will bring his conceptual and architectural approach to the heart of Florence. His runway show will express a fluid, contemporary style, fully in dialogue with the dynamism of the present.

Shinyakozuka

Shinyakozuka, a Tokyo-based designer known for attention to form, proportion, and handcrafted details, will feature in a Special Event at Pitti Uomo 109. The runway, in collaboration with the Japan Fashion Week Organization, will showcase original silhouettes, often hand-painted. Shinyakozuka will also have an exhibition space within the Futuro Maschile section (Piano Attico, Central Pavilion), enriching the visitor experience with innovative and research-driven designs.