Pitti Uomo 105 at the Fortezza da Basso from 9 to 12 January 2024

Florence once again becomes the capital of men's fashion and lifestyle

The winter edition of Pitti Uomo, number 105, takes place at the Fortezza da Basso in Florence from 9 to 12 January 2024. Not only a showcase of excellence for the Fall/Winter 2024-2025 collections, but also a place that mirrors the trends, creativity and new instances that cross society. Important were the choices as Guest designers of Luca Magliano and Steven Stokey-Daley, two young creatives who bring to Pitti Uomo much food for thought, in addition to the spectacle of their fashion.

"Pitti Uomo is to all intents and purposes an unmissable moment of confrontation that makes Florence a leader in the sector of events dedicated to fashion," comments Raffaello Napoleone, CEO of Pitti Immagine. "In a unique and spectacular setting, which brings together all the protagonists of the international fashion scene, Pitti Uomo offers the possibility of a unique overview of the new collections and to obtain useful feedback on the trend of the markets and the main creative scenes. The Pitti team's scouting work has been capillary and, as always, we are convinced that the Florentine setting will bring additional value to the special projects on the calendar".

PittiTime is the new theme of the winter fairs. Time is not something that flows uniformly, from the past towards the future, measured exactly by clocks, but accelerates, decelerates, seeks a rhythm. A bit like fashion. That is why PittiTime is the theme of the Pitti Immagine winter salons.

"Nothing resembles Pitti Uomo more than time scanning which, punctually, arrives every season to propose, present, compare, anticipate, change," comments Agostino Poletto, General Director of Pitti Immagine. "And fashion also reflects on time, accelerating the collections in syncopated sequences of capsules, stabilising in the timeless, defining the quiet luxury of garments that do not pass, in the continuous search for an identity heritage as a sign of continuity".

Among the novelties is NEUDEUTSCH, a project created for Pitti Uomo by Julian Dynov, creative director and trend scout. A special showcase, in the Hall of Nations, displays garments, design objects and lifestyle proposals signed by 17 brands, bringing the atmosphere and creativity of the most contemporary German scene to the Fortezza.

The Guests of Pitti Uomo 105:

Luca Magliano, Founder and Creative Director of MAGLIANO
Born in 1987, Bologna-born designer and soul of the MAGLIANO brand, which made its debut at Pitti Uomo in 2018 and was awarded the LVMH Karl Lagerfeld prize in 2023. Luca Magliano realises a special event in Florence: an enthralling fashion show at the Nelson Mandela Forum in Florence.

Steven Stokey-Daley, Founder and Creative Director of S.S. DALEY
Designer from Liverpool, not yet 30 years old but already internationally acclaimed, Steven Stokey-Daley brings his Made in Britain collection to Florence, through a fashion show-event that enhances the characteristic style of the brand of the same name, awarded the LVMH Prize for Young Fashion Designers in 2022.

TODD SNYDER is Designer Showcase at Pitti Uomo 105
On the occasion of Pitti Uomo 105, Todd Snyder will be the star of this edition's Designer Showcase with his eponymous brand. Already defined by insiders as one of the most influential US menswear designers of his generation, Todd Snyder will present the new collection in Florence with a fashion show in his own distinctive style staged on the first day of the fair, Tuesday 9 January

Special international collaborations:

No Nation Fashion X Polimoda The brand No Nation Fashion - born as a social project to support the inclusion of migrants and the creation of resilient and sustainable societies, on the initiative of the UN agency IOM International Organisation Migration - launches a capsule collection of six outfits in collaboration with Polimoda and its students. The project aims to promote fashion that crosses borders and connects peoples and cultures. The collection will be presented at the Fortezza da Basso with an installation curated by Polimoda and IOM (International Organisation Migration).

Fashion school initiatives:

POLIMODA presents AN/ARCHIVE EVENT ONE
From 9 to 11 January in the spaces of the Manifattura Tabacchi, Polimoda offers a preview of the future research centre dedicated to the study of fashion, which will revolutionise the concept and experience of the archive. AN/ARCHIVE EVENT ONE will develop around the theme The Body in a multidisciplinary experience, offering an engaging exploration of the relationship between fashion and the human body. The event welcomes fashion designers, artists and researchers from different disciplines, from olfactory art to choreography, in dialogue with the exhibition of iconic garments by great contemporary designers, as well as a rich programme of meetings.
ISTITUTO MARANGONI FLORENCE
presents DIS-CYCLING in collaboration with PARDGROUP and CARTIER
The students of Istituto Marangoni Firenze, under the guidance of visual artist Maurizio Galimberti, will realise three installations for the Cartier boutique in Via Strozzi, using waste materials provided by Pardgroup and coming from previous installations of the brand. A project that aims to promote sustainability, combining art, fashion and innovation and emphasising upcycling as the core of the creative process. The installation integrates some of Cartier's iconic creations with photomosaics created by Galimberti. From 9 to 14 January, Cartier Boutique (Via Degli Strozzi, 36R, Florence).