10 events not to be missed at Pitti Uomo 109

From January 13 to 16, Florence will once again host its men's fashion event: here are the shows and cocktail parties to mark in your calendar

Fashion is making a comeback in the streets of Florence. The winter edition of Pitti Uomo will take place at the Fortezza da Basso from January 13 to 16, 2026. The fair dedicated to contemporary men's fashion broadens its temporal and physical horizons, proposing new contents and new collaborations, as well as a calendar of events and international launches that focus on the most interesting and engaging inputs from the main fashion scenes, as well as the creativity and know-how of internationally renowned companies and designers.

But what are the events not to be missed? We'll tell you!

• 12.01.2026 | from 7:00 p.m. | The James Hotel Firenze - 1564 Lounge Bar

  Gruppo Editoriale

  DJ set & Codanera product tasting. Florence made in Tuscany Magazine media partner. Cocktail party. By invitation only.

• 13.01.2026 | 18:30 | Showroom Magazzini Bracchi

  Ivan Capelli quella volta che… memorie di vita e di corse
  Book presentation
  Presentation with author Ivan Capelli. Organized by Finstar in collaboration with L.B.M. 1911 and Firenze Made In Tuscany Magazine. Cocktail party. By invitation only.

• 14.01.2026 | 19:00 | Ristorante Onde - Four Seasons Hotel

  Firenze Made in Tuscany Magazine

  Presentation of the magazine with DJ set and Franciacorta sparkling wine by Antinori. In collaboration with BMW. Cocktail party. By invitation only.

• 14.01.2026 | 17:00 | Magazzino 07, Fortezza da Basso

  SHINYAKOZUKA Special Event

  Fashion show. By invitation only.

• 14.01.2026 | 18:00 | Palazzina Reale di Santa Maria Novella

  Hed Mayner Guest Designer

  Fashion show. By invitation only.

• 15.01.2026 | 19:00 | Palazzo Gondi

  San Niccolò Real Estate Magazine

  Presentation of the new issue of the magazine published by Gruppo Editoriale. Dinner party. By invitation only.

• 15.01.2026 | 15:00 | Refettorio di Santa Maria Novella

  SOSHIOTSUKI Guest Designer

  Fashion show. By invitation only.

• 12.01.2026 | 18:00 - 20:00 | The St. Regis Florence

  MAARNY X The St. Regis Florence

  Cocktail reception with live entertainment by The St. Regis Orchestra. By invitation only.

• 14.01.2026 | 17:00 - 19:00 | The Social Hub Florence Lavagnini

  Istituto Modartech
  Mix & Match - The Art of Making

  Creative exhibition of Fashion Design projects. Four thematic areas (leather, knitwear, natural fabrics, tech materials) combining vision, craftsmanship, and responsible innovation.

• 14.01.2026 | 18:00 - 21:00 | Hotel Savoy

  Salon of Excellence

  The Olympians of Handmade powered by Lanificio Ermenegildo Zegna. Bespoke tailors interpret Ermenegildo Zegna fabrics, drawing inspiration from Olympic winter sports. On display are the supreme style and craftsmanship of Valentino Ricci of Sciamat & Franco Puppato (Italy), Francesco Florio (France) and Roland Schmidt (Germany), with Siniscalchi Milano (bespoke shirts), Voglio Napoli (handmade tailored trousers) and Omega Gloves. Event curated by DeGorsi. Cocktail reception. By invitation only.